MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.

Find This Bar in the Forest, Win Free Beer for Life

Hunter in camouflage wearing MeatEater beanie, kneeling beside large buck with rifle, holding antlers

Spencer NeuharthSpencer Neuharth is the director of web content at MeatEater, producer of Wired to Hunt, and founder of Rut Fresh. His writing has been featured in over a dozen magazines, including Field & Stream, Petersen's Hunting, and Men's Journal. His work is a reflection of his roots as a whitetail hunter and training as a biologist.Jul 18, 2019

Cancel your plans for this weekend: Busch is going to give someone a lifetime supply of beer for wandering around the forest.

In a recentpress release, the brand announced that they’re partnering with theNational Forest Foundationto help conserve 200 million acres of National Forest land. The effort is focused around a one-day-only pop-up bar that Busch is building in a secret location on July 20^th.

“We’re popping up where Busch tastes best,” The Busch Guy said in theirnew ad. “In the great outdoors. In the middle of the forest. Miles from the closest city.”

The bar will be open from 10 am to 5 pm, and everyone who shows up will get free beer and merchandise. Additionally, 100 trees will be planted by the NFF for every person that completes the search.

Oh, and alifetime supply of Busch Lightwill be awarded to one lucky hiker.

To help thirsty backpackers find the bar, Busch will be rolling out videos over the next couple of days with not-so-subtle clues. For theirfirst hint, The Busch Guy revealed, “Kansas to the left of me, Illinois to the right, here I am stuck in ________ with you. Can you guess what state I’m in?”

In case those Stealers Wheel lyrics didn’t make it obvious enough, the answer is Missouri. Although there are 154 National Forests, only one is in the Show Me State: Mark Twain National Forest. Mark Twain is located about an hour south of St. Louis, consisting of 1.5 million acres of wilderness. The placement of the pop-up bar is hardly a surprise; Anheuser-Busch is brewed in St. Louis and the Cardinals play their home games at Busch Stadium.

If you can’t make it to Missouri for the wild Busch hunt, considersigning the pledgeon their website. By vowing to “protect the great outdoors,” Busch will donate $1 to the NFF for every signature they get (up to $100,000).

Marketing to outdoorspeople isn’t new for Busch. Every fall they paint their cases in orange camo, and in recent summers they’ve covered their cans with different species of fish. In anticipation of the most recent sweepstakes, Busch created outdoors activated cans that change colors in sunlight.

“In addition to the forests’ ecological importance, these lands provide opportunities for all Americans to experience and enjoy America’s rugged outdoor landscape,” they proclaimed on their website.

Although I’m normally bummed out to see a beer can in the woods, this is one time where I wouldn’t mind finding a few. Kudos to Busch for recognizing the value of America’s public lands and bringing beer to the conservation table.