MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.
May 1, 2025I became a shad addict on a quiet backwater creek in eastern North Carolina, just trying to find a way to kill time outdoors untilturkey season kicked off. I was pitching a small red spoon from the bank when a hickory shad snatched it and launched itself from the water, twisting and flipping like a tiny tarpon as it tried to spit my lure. When that spoon came flying back at me mid-jump, I did what any self-respecting angler wasting time on a creek bank would do. I kept casting.Hickory shad are famous for their sudden sprints and aerial displays. Some anglers call them “poor man’s tarpon,” and the nickname is well-earned. These little fish pack more fight per pound than most species. Whilebassandpike get the freshwater glory, the humble shad fights well beyond its weight class, and with sudden bursts of motion and surprising aerial leaps, it's a thrilling fish to catch.American, hickory, and gizzard shad pour into rivers up and down the East Coast by the millions each spring, pulled by primal instincts that take them back to the very waters where they hatched. Then they leave behind countless fertilized eggs before returning to the open ocean.