MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.
It seems like folks are either really passionate about eating octopus or really passionate about not. I don't discriminate my meals by only choosing animals that us humans deem as dumb—and I actually believe that chickens, pigs, and most creatures we consume are far more intelligent than we give them credit for.
Here's what I do know about octopus: The ones here Hawai'i are extremely fast growing and have lifespans of only one year. They also have amazing yields; they're practically all meat. And they're absolutely delicious.
In this video I'll show you how I tenderize an octopus with a salt scrub and deep tissue massage. Then we'll bread it and fry it up for some popcorn tako!


