MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.

Announcing FHF’s New Apex Belt System

Hunter wearing camo backpack and green hoodie, holding shotgun upright in birch grove with sun flare

FHF has developed its most versatile system yet, and we’re so excited about it that we’re selling a limited amount before the actual launch date next year.

Apex belt

MeatEater’s Founder Steve Rinella is especially fired up about this new launch.

"I was pretty damn excited when I heard that Paul Lewis from FHF Gear was developing an alternative system that could replace oversized turkey vests and clunky upland apparel. I didn't know what exactly he'd come up with, but I assumed it would be perfect,” Steve said. “My assumptions were correct. The Apex Belt will kick in the teeth of any existing fanny pack or vest system. The available pouches configure perfectly with the belt, and the design of the folding seat is pure genius.”

turkey pouch

This new kit was designed to replace bulky turkey vests. However, it’s range is so much greater than that. It can be a fishing bag, hiking pack, upland bag, and more. At the system’s core is theApex Belt, from there you can choose to attach aLumbar Pouchand/orHydration Pack,Echelon Pouch,Folding Field Seat,and much more.

apex in snow

“I killed a few gobblers using this thing in the spring, then I fished mountain cutthroats through the summer, and hunted grouse in the early fall. This winter, I'll use the system for calling coyotes,” Steve said. “You can customize the belt for pretty much any pursuit within minutes, and FHF will continue to release supporting products in the future. As usual, it's all American-made and will last longer than you will."

To shop this limited release,click here.

apex fishing

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Apex camouflage tactical belt with laser-cut MOLLE panels, tan straps and side quick-release buckles
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FHF Gear
$140.00
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Camouflage hydration pack with FHF GEAR patch and tan laser-cut MOLLE panel
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FHF Gear
$180.00
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Echelon camouflage pouch with zipper and two cord pulls
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FHF Gear
$67.00
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Tan lumbar pack with front zip pocket, Velcro loop panel, and FHF GEAR label
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FHF Gear
$125.00
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FHF Gear black water-bottle holster with logo patch reading FHF GEAR MADE IN THE USA
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FHF Gear
$40.00
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Expandable bear spray holster with orange sleeve, tan webbing, and bungee-cord toggle
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FHF Gear
Expandable Bear Spray Holster
Coyote brown tactical pouch with hook-and-loop panel and 'FHF GEAR' label
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FHF Gear
$55.00
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Tan ammo sleeve labeled "FHF GEAR"
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FHF Gear
$35.00
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