00:00:08 Speaker 1: This is me eat your podcasting in you shirtless, severely folk bitten and in my case, underwear listening podcast. You can't predict anything. Okay, we're joined today by Adam Weatherbye, like the actual weather Be. Like. When I hear weather Be, I'm thinking weather Be. Right, That's that's who we are. Are there other weatherbies running around who aren't weatherbies? You know? There was some ount in California where we came from that had a furniture company. So here moved to Wyoming. Everybody says, are you weather Be with the gun company? I say yes, And out there they said, are you with the furniture company? Yeah? That kind of speaks. That speaks to the state mentality to it does and your your your wife, Brenda? Can I be am? I being presumptuous? Are you? What's your last name? Brenda? Alright? Well, you know it's always been there are there are some women out there who don't honor their man? Speaking to my wife, No, she is proud to have the weather Be name. She because the furniture company. Right, that's right. She thought, cool, we're getting cool sofas. And now she's a hunter. But yeah, we're high school sweethearts. Actually, so we've been together for since she was years fourteen and I was fifteen and yeah, married twenty three together. You guys started dating at fourteen and fifteen. Yeah, and I didn't know what a weather be was when I started dating. She didn't grow up in a hunter shoes, had no clue. She liked me for other reasons, like dot let's discuss the radar. Are you in in fourteen and fifty freshmen in high school? And you guys didn't like have little breakups and the Yeah, parents had to drop us off, Like our first date was like a valance times day went to a steakhouse. I didn't have enough money. Tax and tipping on stuff was foreign to me, so I had to call my dad. He came down to pick us up and help pay the bill. No, it's a little local thing called a J spurs. When I was a kid, you want on a date, you took on the red lofter. We did not long John Silver's no Perkins since fourteen and fifteen, you guys got a hot tip. You got a hot tip for marriage. Be friends, really really good friends. That is not what Adam was going to say. Be passionate friends. How about no we're just we are. We're just best friends. We've just always even in high school whatever, we just we've just been best friends. And now we're running a third generation family business together. So we do that together. So it's late at night, like ten thirty and she wants to talk about some hr thing or I want to talk about a new product, and it's like, no boundaries. So you guys do you guys do some boundaries? We try to have bounties like certain times like hey, we're not going to talk about business right out, but with this move, the last year and everything, there's just a lot going on, and so we'll do that tonight. We're not gonna talk about business. Then it's like quiet, We're both like I have something. Could we just bake the real really quick? That's what's on your mind? Yeah? Yeah, uh. You guys had some fights though, we're not we're not real fighters. Actually you can hold up years Mary years dated four or five years or whatever. No fights come on, like I don't know, a little disputes. Do you love her absolutely love? Do you love her mother? Yes, it's a little, but is he wonderful to your mother? Um? Where are we going with this? Just trying to find some chinks in the armor. Man streets here, Like I love my mother too, but like the things that bug him about my mother bug me about my mother. You guys are friends about that? Yeah, yeah, we kind of agree about that. And it's okay. I mean, we got kids. We love them. But guess what they bugg is sometimes too, and we bug each other sometimes. It's just life. Yeah, how many kids you guys got to to high school? Junior boy and sophomore girl. They get a lot of trouble. No, good kids, good kids. So you guys should have a like a program, but we don't. We used to. No, I mean they're still kids there, teenagers. But yeah, my question is if they're getting out real serious with somebody, starting to get real serious on the dating scene there, Like your your son, our daughter is in California right now on spring break visiting friends. And sometimes he gets in a shape about this and I say, Adam, what were we doing when we were fifteen or sixteen? That's not what we're going to discuss either. And then and then he's like, oh, yeah, no, that's different, and right now it's not changed. Changed. I will tell you when I went down and checked out the weather Be facility, the new weather By facility and shared him a couple of weeks ago. You know it's grabbing folks run around and quizzing him like yeah, you know that at him. He's real energetic. He's always bouncing around. And you should see Brenda. Like both of those guys, they just go hard and uh yeah, so I think I think that probably helps out in the friendship category to they move at the same pace. Yeah, essentially this from non biased third parties. Mind you just people you cornered. Ye, yeah, I was grabbing check from us. When we moved to Wyoming last year. We just said, hey, we want to learn learn hound right in our backyard and in some local general units and all that kind of stuff. And we just scout it out and the two of us just rented mules. Kevin or marketing guy, came along to film Slash handle Brenda's mule when she it one to and so the two of us we just went in a little TP tent, went and into the back country together and like she's hardcore like that. I mean, we just I mean we're in there ten miles whatever, so we even do we do hard stuff together. Fun stuff here, we you know, lead the business together, so we just teammates stuff. And there's a couple things I want to touch on real quick. But one of their interesting things is, you guys flew up in your plane from shared and Bleman, do you guys, um, did you guys sort out who's gonna take care of your kids? Is something bad happened to you? Yeah? Yeah, because flying together in a small plane or doesn't that even cross your mind? I think of it as being risky. Life is about risk. I'm not saying I wouldn't do it. I would think of it as being risky. So he's a risky guy. He just a pilot, of course. At he said, no, no, he's not a risky pilot. That's different. He's a risky guy. And I've learned how to like like be a riskier person. But I would. I don't regret that, Like that's just I feel like I live more of life because of that. And the flying thing is a little funky, but I just kind of go, you know what, if it's my time to go, then it's my time to go. And you're a fatalist. God is going to take care of my children and who they're with and I have family kind of see the path right right, they'd be like, oh bummer, but actually who Yeah, But I like when it comes to those type of things, I'm not I'm not a daredevil pilot guy at all. Like I don't fly low and fast. I fly high and slow. And my rule is like get up there and get bored as quick as you can. So like I'm also not like I don't go do that stuff because I do have also not only kids, I have business employees and just a lot like not and I don't want to die either, but also with reasons not to die. Yeah, with reasons not to die. And so I don't do Like I'm just not that type of pilot. So if you go up with me, it's going to be pretty boring probably, but you don't you don't try to beat the weather and stuff. No, if I get out ahead of it, but I don't beat through it. No, even with weather, like my minimums all that kind of stuff, and try to be trying to be conservative. Is there adrenaline involved or is it like driving a vehicle for you know, it depends on the day in either weather or traffic. So like you fly to l a there's adrenaline because you're just like cool, there's seven forty seven. There's a bunch of guys yelling at me on the radio like it's crazy or if you are in certain you know kind of weather. Like I came into landing uh luke, and I am VP of sales marketing. We were down Blue Shot Show this year, and so we came back and we're flying like a hundred and thirty something not so it's not like a private jet. It's two oh six, right, so it's it's still like you're old. Oh so anyways, we're on the way back, would be as we went on flying eleven years. Anyways, we came into Landed airport. It was like riding a bucking bowl, like just the winds and your palms get sweaty and thinks not that like I'm not gonna land it, but like, let's hope somebody's not filming this landing type of thing, and your palms get sweaty. And so there's still that and we all like a little bit of the palm sweaty, like right on the edge stuff in life, right, don't sure? Man? Yeah, but you pick your flavors, So what do you do that gives you that palm, sweaty, risky feeling, no desire to fly a small plane. Yeah, I fly in them, but they'll desire to fly one, right because I recurring nightmares about crashing, crashing one into phone wires, phone wires bad. You know they have cell phones now have nightmare, will become obsolete. But you still see wires. It's recurring nightmare of mind. Man to be flying a plane. Oh yeah, and then all of a sudden, all the wires and there's no way to get through all the wires because didn't you see her wreck when you were a kid? Yea in wire hitting wires, know, burrowed into the woods out by my house. Saw dragged two people out in little parts when we were little kids. Well, this is great, we're gonna be flying back this afternoon. Can we switch subjects? But that was a good question, I adam, do you have any like particularly activities we'd like to do that you know is gonna at some point give you like that higher endorphin. I think they're running around in in small skiffs in southeast Alaska. That's true. I've been there. I've gotten sweaty palms with you and some the high weather turns fast and you're in sixteen or eighteen foot skiff that it's not like it's not like it's not like like like big mountain people, you know, like mountaineers who watched their whole social network. It whittled away over the years and until then you die too. I mean, like running around a skiff in southeast Alaska isn't that. But it's there's little things like that. You know there though, when you're in that skiff and it's you got water tamp and everything. Yeah, uh, Spencer say something again, just Steve, Yeah, that Spencer new heart. Um. There's two things I want to talk about and then we're gonna get back to the weather b situation. One. Remember were talking about do you guys remember talking about a guy saying how he had ingested a shot pellet, a steel shot pellet. Remember this continuing he's going into do an m R and he was so thankful, he was like expressing thanks that they did an X ray and found the shot pellet before going into an m R. I and we were talking about we were speculating about whether if you had a shot pellet, steel shop pellet in you non Ferris, what do they call it um that the MRA magnets would drag it through your body and pull it out. And we were even talking about what if they put the magnet at the top of your head and suck that baby right. Yeah. Well, a guy that a doctor that uh feral magnetic metal, a doctor that runs one of these wrote in said it's just it's not how it works at all. Like he was saying that if you had a shotgun pellet, if you had to steel pellet in your brain, where he said he likens brain material from doing autopsies, he likens your brain material to being like tofu. And he said there's a possibility that that shot pellet would shift and potentially damage something around it, or if it was in long that it could potentially shift a little bit soft areas. But he said that, and he was after hearing us talk about it, he even did an experiment where he took a shot pellet and put it inside the m R I to feel around, and he couldn't even detect the movement of that pellet from those magnets. He said, if you had just gotten shot and the wound channel is still open and it was at the surface, you might have enough to pop it back out its own channel, but you're not going to send it up through your skull. And you know interesting, because what's the reason that I had one not too long ago and they make it, they make you take off all your metal. There must be some other like when you board a plane and you're not allowed to use cell phones. It's like he goes on to say. He goes on to say, it's not not uh now that sorry, I'm doing a horrible It's a big, long email, very expertly written. He said, the mad the metal can cause significant artifacts on the images acquired, so that alone can be a reason not to do the m R. I if you've got some honks of metal land around. I've also seen a few cases where a patient forgot that they had been shot with a b begun years ago, only to have images degraded by artifact. That's cool. I like this guy's effort, but I also kind of dislike it because last time I got a concussion, they're like, you should really get an m R A. I was like, great, how much like two thousand bucks? I'm like, well, I'm not doing that. This guy can just flip one on and play around with babies inside one man, I should go and see if you can, if you can jump in there real quick next time he's playing with his babies. There could have been long term damage. Yeah, there could have been. But what do you do about it now? Yeah? It's like you just gotta run with who we are, Uh, Spencer's you're just that one. We we wanted to bring in an expert to handle a listener question. The guy rode in, you ready for this? Okay? Guy wrote in, He's like, what would Bambi and Bambi's dad score? Boone and Crockett score? And he only was just curious about it, but I wonder about it because of all the trouble that the guy that shot Bambi's dad has cause for hunters. Then they made the movie Bamby and and you know on on right, like, what was it worth it? It was worth yeah, and a unique deer. So you sent this question to Mark, Kenny and I and we beat it back and forth, and we took it way too serious. Probably, um, I like that he thought he had wicked mass. He does have wicked mass? Is that what I said in the email? Yeah, I'm looking at a picture right now of Bambi's dad, um and like amazing frame, Like that's a two year frame, but he's a four by four. Like he's got great brows, great G twos, uh split G twos, so that helps, but he's got super weak G three's Um, dad should have been like he could have filled out to be a two for sure. Yeah, if he'd had like G three, G four, G five, that have been a giant for sure. He's still a big deer. So Mark and I kicking around some numbers. Um with that great mass, that great frame, but the four by four thing is hurting him. We're thinking low one sixties ish, Mark was thinking closer to one fifty. I was thinking like high one sixties. So we'll settle around like one sixty's not a bad bar. It's a good deer, and especially for four proud and like some people freak about giant four by four a main frame four by four, that's a hundred and sixties something inches. That's a giant deer for sure. But Bamby he wasn't like nearly, he didn't live up nearly to his dad's. Like baby didn't live up to his dad's. Did we ever see Bamby with a rack. He threw a rack three year old rack? Did he? He gets to be about three, So I had it typed into Google and Mark and I kicked around those numbers as well. For Bamby and the images that we saw he had like a spike. Basically it was probably like a I don't know, eight in spike or something. I on the picture in front of me. Um really poor with or whatever. But just by the product of all the measurements that you get with the Boone and Crockett system, like you get four man measurements no matter what, no matter how many points a deer has. UM, we we figured he'd fall around like sixty inches or so. Shy dad, Yeah, that's why he never gets shot. Yeah. Yeah, people probably passed him up. Yeah, but nobody would pass up Bambi's dad, like even a hardcore like Illinois something Illinois dude. Now, I'm gonna keep harping on. That's a giant four by four like a deer with that frame. Everyone's killing that buck good Bambi's dad, But he had more potential that that could have been. Like question, I thought it was like already like the monarch of the woods. So he looks like going downhill the next year. I don't know if you know he was going downhill with Doug Durn's nice box next year he could have maybe like Bambi's dad could have. So it's a white tail will peek around like six or seven years old, start going downhill after that. So I guess do we know Bambi's dad's age now? If they do a remake of that movie, be sweet to have the hunter pass them up a couple for a couple of years walking by too young, um, and then look at Bamby and be like, maah, that's not the one. So to the fellow that wrote it in there's your answer, that's all nice. Bambi's dad was, Um, Okay, back to this, back to our main thing. You're gonna stick around with us, right, Spencer with that voice? Why wouldn't you? Yeah, it's great. It's I'm gonna have him to say his name. Uh, there's something you were telling me and I cut you off before we got started. What the um? And I'm gonna then I'm gonna pivot. I'm gonna segue this into something else. We're talking about how certain fads come up with uh cartridges, right and I want and I want to get into why, like the proprietary cartridges, the whether he's known for is it fair to say whether he's known for a lot of proprietary cartridges? Actually, how we are started me when my grandpa started like, don't tell me that yet. I want to lay a pre question on you. Okay, what's my what's my question? Then now you were you were starting the question. I want you to get it whenever you want to hit it, because you were starting to explain we're talking about fats, yeah, yeah, yeah, and you were talking about one fad that we're not a fat. You're talking about one thing that you keep thinking will fade, but it's remains. And then I brought up like the short Meg, the short Meg craze, or at least I felt that it was crazy that I bought into it, and why that didn't stick. It's true, there's certain ones that so like a lot of our cartridge we have four team proprietary cartridges, most of which were designed fifty to sixty seventy years ago. And it's amazing how long some you know, stay in the test of time or at thirty out six or whatever. I mean, we're talking ages decades decades old. Most of the things we're shooting, I think there's some that kind of stick around. So the short mags like had a couple of issues that people had with them. The guy developed him, like as far as opening it up and allowing everybody to kind of chamber it and handload and dies and all the different things that come with it, the short mags had some difficulties and kind of uh allowing everybody to do that, and certain patents on it. So there were some differences there. There also was some feeding issue because it was so kind of short and fat. There are different feeding issues that a lot of folks end up having on short mags. So it, you know, kind of depends on both the functionality of it in that sense as well as the use of it. So is it you you have? You tend to have times where explain what a short mag is real quick. It's short mags, So it's gonna be fatter, right thing, it's gonna be bigger, uh and and fat of it rather than kind of long and thinner. It's short and stubby er, right, So you're still using a magnum bolt face if you would, in order to fit on the case head um, but it's shorter, So guys can have kind of lighter weight guns and have a shorter action, So it's kind of a short mag therefore, because it's it that's the heavy often the heaviest part of the gun. Feel like our right, so our action, like our Mark five. We have our our six lug and or nine leg. I mean it's a pound difference between those two guns. So really a lot of it is weight. So I want something I can go in the back country with their hunt with the three in a windmag or like, hey, I want something little bit shorter. I can save myself maybe a pound. Why do I need all that bolt throw? Right? I can get a shorter bolt and kind of pack that thing in there. And that was that was what made those interesting, right, wasn't it? Also there was something with the rate of powder burn making for more consistency in the accuracy in the shaping the cave accuracy you know that plays and I mean it's it's gonna be the accuracy, It's going to be the design of it, yeah, the quote efficiency of it. There's so many things that go into a cartridge being successful. Like right before we were describing the six five creed More that in the past five years is just absolutely blown up. As far as it's popularity, it's inherently accurate. Um you know, it's not super fast, but people are using it and hunting using it in competition. It's very versatile and so they're a lot of people. And then it depends on how readily available the AMMO is gonna be, the affordability the AMMO. So there's so many different factors I think that come into it really taking off. And then really what gun companies are gonna chamber for it, I think kind of comes into play as well. How popular it is. So I mean I think in the last decades certainly mean the six five creed More, there's nothing like even second place to it. I mean, it's just popularity, correct, Yeah, I mean in in gun sales, it's just absolutely nuts what it's done across the board. Um, you know, because in a lot of it is because that's six and a half millimeter bullet. The ballistic coefficient, I don't know how technical we get. We get technical. So the BC if you would, um, you know that the technology for bullets just real quick, just for focus. Yeah, so bullets are gonna fly through the air um and have a different ballistic coefficient, and typically the higher the ballistic coefficient, which is measurement taken other bullet to really talk about, it's aerodynamics, okay, and so certain things, certain bullets are going to be even if it's the same weight uh in same caliber, size of bullet, it can be a different shape and therefore be more aerodynamic. Right, and so in certain is not aerodynamic. That's why bullets are not square now. They used to be round, round, square. We've done well and worse with round bullets, right, I mean, but but yeah, all of them. Yeah, So what's popular now are higher BC bullets, meaning that a lot you have a lot of longer bullets that are seated out farther closer to kind of where the rifling is there in the chamber. So folks are seating it out further and that high BC in the bullet, that is it coefficient. No, I want to explain that part about seated out farther, so people can picture like an empty case, like a shell case, and then a shell case crimps onto the bullet. I think some people, like my kids, have the idea. I feel that they think that the whole damn thing bullet casing that it all comes out, and I was explaining to them that took one apart and showing like what actually happens. So like the bullets in the casing, you're saying that, uh, the bullet protrudes further from the casing and actually touches before it gets close to us. Jump from when when you pull the trigger, the firing pin goes forward, it hits the back of the case where the primer is. The primary nights right, So you pull the trigger, the firing pin goes forward, it hits the primer, the primary ignites the powder that's within the case, and it launches the projectile out forward. If everything works well, right, and so all of that that happens, I mean, we're talking it's sixty thousand p s I that's taking place in there in order for this to happen in a you know, split second that that's taking place. But a lot of your accuracy happens within that you know, fraction of a fraction of a second. There is that bullet launches forward, and there's different you know powders that burn at different rates, and so all of those things, and then you get into barrels and rates of twists and lands and grooves and it gets pretty you know, there's a lot of technical things because if you think about it, these guys are shooting what you know, a a thousand yards. Stuff is just super popular. But in order to do that, like all of those things, from the cartridge itself, the chamber, the barrel, the way everything is lined up, even the way that the barrel was trued up next to the action, all of those things. If you're off half an inch at a hundred yards and times up by ten, right, So I mean, if you shoot a two inch group at a hundred yards, you know, it just multiplies it further you get out there. And so what's the popularity is off a lot of this long range shooting and so rifles, ammunition, all of that has to be so precise right now, I think in order to kind of kind of, I don't know, follow up with this trend that's opening for long range, I just totally got off on a tangent. This is what we do. Uh No, I think you're like you were, you were tearing it up. I think you're tearing it upright right right, Okay, I just want to touch on this little pet subject to mind though, real quick. Um our short mags now like totally out of fashion. They're in and they've kind of had a little bit of a resurgence, so people you can still shoot them and be cool if that's what you're looking one, and I don't want people to look down. I meant to absolutely no, absolutely not. I can't. I kind of I've I've sort of kept it. I collected now, right the one I have. Okay, so you're saying we're talking about proprietary cartridges, walk me back to the to the infancy of weather b because you're saying that's how you guys got started. Yeah, it wasn't even guns. So Grandpa Roy Weatherby, So this is like your legit grandpa, your father's father. My father's father, Roy Edward weather Be That my dad was Roy Weatherby Jr. I didn't get the Roy, but I do have middle name Edward. I'm still in there, right, So I'm oldest of third generation. So grandpa born in rural Kansas, seven older sisters, share cropper, like doesn't own the shirt on his back type of guy. They kept going they wanted a boy so bad. Yeah they got Roy, they got Roy eighth. Try right, and he actually had an older brother that died at a very young age, so he grew up as the only boy, but actually had a large household, yes, with pretty much no house share, cropping cotton, a little bit of everything. Um. It's out of Salina, Kansas, which I white tail hunted with my dad. We went two years ago on the same creek where he started trapping and shooting crows for neighbors and got his love for the outdoors. Hundred years ago we went and hunted the same creek, probably downstream five to ten miles and uh, shot my first Kansas white tailor. It's pretty cool. Yeah. Yeah. So anyways, Grandpa grew up out there, wanted a better life, moved west, went to California, brought my grandma Camilla. Okay, our women's rifle line is named after mc Grahmma Camilla, and they moved. He told me that I think I forgot it already. It's a good story, you shouldn't remember it. So we so they moved out. He didn't hardly own anything, started selling insurance and it was still like into the outdoors. Kind of growing up in Kansas on the farm stuff like that, And got invite to go hunt and started getting hunting a little bit with people because back then, you it just was a pretty simple way of life, right, And he went I think it was he went out of state to Utah, went on a hunt, injured a deer, and that's what drove him to his high velocity theories and philosophies that he had that back then it was just big bullets were the thing. And he was like, no, I think velocity is actually the thing, and that that's going to produce energy. What back then they called that hydrostatic shock and all those things. Is that velocity? Mean, it's just physics, right? Why why back then is that something? People will say that now they do, But but back then, so we raised seventy four years from now and all the cartridge development or just modern science and all those different things that were there, I mean there was no real magnums like around, so there was not I mean these magnums pushing bullets fast. It was heavier bullets moving slower, and that it's like, got to have the big bullets. So his thing, catch a glimpse of some of those things? What's that? Uh? How you could catch a glimpse of them? We're shooting one of those old sharps, buffalo rifles. You mean actually see the bullet, Yeah, in a bright stony day, we're shooting, and you catch like you'd see it a head now arcing out, Yeah, arking. So he started taking existing cartridges and okay that we're already there. And it's called fire forming. So if you get a chamber in a rifle, okay, in a barrel, and it's say slightly larger, a different shape, you can not do not try this at home, disclaimer, but you can if you know what you're doing. Then you can fire form a case and it blows that case out, and then you make that case into a different cartridge. Is called fire forming. So my grandpa was known as a it's called a wildcatter, and a wildcatter is one who plays with things dangerously, like my grandpa did in his garage. So he took like the three h and h a cartridge that was around back and then said, let's blow this thing out and make it bigger. One of the things that he did was he took the wall the shoulder of the cartridge. As you move up towards the bullet, there's the shoulder, and he rounded it it's called the weatherbe Ventury shoulders. So our fourteen proprietary cartridges, if you look at him, have those rounded shoulders pretty much sharp. There's no sharp angle. And part of that was the way that the powder kind of runs in there and flows out, and it also really kind of blows it out and makes a little bit larger, and you use a little bit more capacity and fit more powder in there cartridge feeding exactly. It's it's smoother ramp on the way in. So he started writing letters to editors and magazines and just things like this. He's just so passionate about his philosophy of bullets moving faster and we can shoot things further and the energy is gonna be out the further and it's gotta go fast, fast, fast. He wrote a letter to the editor sports a Field in the early forties and they put in their magazine just like the guys were emailing about Bamby, right, and then here we are talking about So they did that. So Roy Weatherby's things started, and from there officially started where he was rechambering people's rifles for his cartridges, and it all went from there. So from n to nine for the first thirteen years. It was really about custom rifle builds on like German, these mauser actions and these other things that he was using those and he just had his cartridges. And that's what put us on the map first was what we call a whether be ballistic superiority. In other words, our stuff moves fast. I'm a little bit confused fire forming like. Okay, so grand Grandpa has he makes a chance. I understand what's he's starting with and what's he winding up with. Sure, as far as gun wins he has, he hasn't existing. He hasn't tell me a cartridge back then that he could have started with two. So if there's one that's really similar to another one, that's the thing. If you look up look at a book of cartridge, just look how many there are? Right? Or Sammy, who's the governing agency? S A A M. I. I'm getting real technical here, right, But that's the governing agency O over Like all these things about cartridges and names and you know, all the things and the pressures and everything, that's our governing agency. We gotta play by their rules in order for everything be safe. You look in the book, like all there are so many cartridges that are out there, and what's happened is a lot of them are made, and then there's a parent case, and then there's stuff real similar. And that's the funny thing about these kind of these wildcatters and these handloaders and these kind of ballistic guys, is like the geek out and like maybe it's somebody that's not into it. It's like the smallest change, but it's like, oh my gosh, it's revolutionary. They freak out about it. Right, So he took you can take a case and if you make have a barrel made, okay, And so you can have a barrel made, uh with Reamer's right. And actually it's just a machine shop. Right, So my grandpa could say, I want the chamber in the barrel to look like this. I'm gonna call it the three hundred weather be Magnum and I'm gonna make a chamber. Well wait a minute, Roy, there's no mm O for that. Well I'm gonna take this, I know, Yeah, I'm gonna take this. Three was really similar. It's got a straight angled walls, shoulders right where it comes up towards the bullet, straight angle there, it's not rounded. But then what I can do and it's maybe mine's a little bit longer, but I think all the dimensions line up that I'm gonna put this amo in there, and when you pull the trigger, it's gonna that powder is gonna stretch that brass. Brass has you know, a stretchiness to it if you would, right, I think that's the technical that it almost HiT's like a liquefied state every time you pull the trigger and then solidifies again. I don't know, I don't know. I mean, but to the point that it literally wherever it's in, right, So that's what it does, is it goes, here's my chamber. You've got sixty p s. I that's a lot, right, I mean, I don't know. I think it sounds like about your your tire on your truck, what is it fifty? Right? Or think about I don't know, even like a scuba tanks what like three thousand right, so more than scoopa tank, more on a tire by long shot geologic pressure. So it's like so that brass will stretch then when you eject it often if do not try this at home. But when Roy was ejected, he pulled that bolt up. It's like whoa Okay, bolt's little steaky. I pulled it up, I ejected out. I just made my own shape. I just made my own brass out of somebody else's by having somebody make a barrel. So what was what was his initial customer base, Like a lot of deer hunters or sports shoot or what. Yeah, you know, we've always predominantly been really hunting focused. It's uh, you know, we say like our vision statements, we exist to inspire the dreams of hunters and shooters are fluffy phrase. We say right because we believe our products are out there and it's more than just the products we make. Its memories is taking your kids out, It's being with granddad, it's us. You know, we're out last week shooting peasants. Memories, it's more, it's more than just a tool. And so for hunting, I think that happens Brenda and I. We've shared hunts with my my, my kids, my dad. We make a product that just happens to like be a part of that and get passed down through generations like Grandpa weather Bees first thirteen years his customer base. What kind of people were reaching out to him? I don't know, dude, I wasn't around gun a lot of gun nuts and then a lot of guys that what then when he started doing is right when like commercial airlines just took off and like it was a t w A or what are those ones? Brenda did or senior project on my grandpa. She was a history major. Did you meet did you meet him? Or was he already you? Guys didn't passot. But I did get to hang out with Camilla a bit. She actually superstory. Yeah, she we had a close relationship with Graham had Alzheimer's and was tough. So she lived with this last few years and Brenda and her twin sister took care of Yeah. Yeah, she's a special lady. Was that pretty rough? Yeah? Well, I didn't really know her before Alzheimer's. Actually met her when I was fifteen. I went to her house and she dragged me around showing me things. But for some reason, she always just took a liking to meet, even though she didn't really know who I was. And then you know, I later on in life got to take care of herself. She just rediscovered that she liked you every time she met you. Yes, I mean she just would snuggle up to me, and people go like she what if she doesn't do that to anyone? So she was special. She was very special. So what my grandpa did He then started going to Africa and on planes game of which then was and still is in many parts. There's a lot of it. There, a lot of game, and so he wanted to see what what this actually did and the higher velocity and the differences and bullets and all those different things. Is is how his whole thing was, I want to provide a quicker, more humane kill on these animals. And that was what drove him, was more one shot kills and and at greater distances, especially back then it was just so close up with those heavy moving bullets. So he did several trips to Africa. We have old reel to reel like and on the dictaphone things and all these recordings, tons of podcast I mean, he did it. I mean it was pretty crazy in the fifties basically, however you do that, Yeah, And then he would come home and share them with anyone and everyone. He would actually go and yeah, visit these groups and show them old reels and people would go, oh my gosh, I've never seen Africa before. So it was like they were living in sound. You know, yeah, we have them on DVD. You know a little you hear the thing going and there's roy and he kills something goes up to it, and you know, just it's pretty cool. So that really kind of vlidified. Coming back to the question, there was the shooting, but he's a passionate hunter and really the drive for the velocity was out based off of hunting and based off of ethical hunting, and that's what drove him and I think that's why we got such a folloween from the hunting community. So was he what's it called when you, uh, you can pattent around I gather, Yeah, ours aren't. I mean, it's a What happens is if you come up with that particular shape of that cartridge, of which then the barrel chamber is going to be, then you name it something. What's funny is the naming of cartridges historically confuses more new hunters than anything else. It's like, in trying to explain it, there's certain people like I tried to explain it to like nine times, and I consider myself a decent communicator, and like I fail at it because of the way it's been and when what happens is they're like, Okay, it's a thirty cow bullet, and you're like, we was a three O eight thirty six or three in your windmag at three in your weather Be. Like you start to go down the list of thirty thirty you try to go, now, that's all the same bullet. But then you showing the cartridges and they all look different, and they just like the brain blows up. People that are new to the shooting or hunting community, you know what I'm saying. And and so what happens is really is when you come up with a cartridge. So we have a three in a weather Be magnum, right, you name that cartridge. And when you name it and you stamp it on, there's three w B y mag. That's saying that cartridge which happens to be this size, in this shape and holds this much powder and will fit in this gun needs too on the side of the rifle and on side of that barrel. It needs to say three weather Be mag and it's shooting a thirty cow bullet. So you could go develop a Ranella something something, and just go develop something and then Sammy, that organization I was talking about kind of solidifies if you get it. Sammy serve either like, this is it. But there's a lot of these still kind of wildcatting things, and guys make barrels for them and all those things. You just need to make sure whatever it says on that case head is whatever it says on that barrel, and those two things have to match because it's the shape. You need the shape of that cartridge to go inside of there. But then you get into bullets, and you're like, that's when I try to explain, you know to people that are new. Okay, well, then you have different sized bullets, which is really just the diameter of the bullet, not the case. Going back to what your kids believe, right, So take that bullet diameter. So a thirty caliber bullet is a diameter of point three zero eight inches, But you can stuff that in a hundred different pieces of brass cases, right, And that's what people sometimes get hung up on. But it's so that's why you can have a three weather be a three oh eight Winchester, a thirty three seventy eight Weather be a thirty odd six. It's all the identical bullet that you're putting in different size cases and just people that grew up with it. It's easy. To other people, they're like, that's really confusing. But when you look at like a thirty six okay, so it's a thirty caliber bullet and made six, there's like a weird version of it. I don't think is there any of the cartrids used as a name like that with the year they made it. I don't know another one that has the year. I'm trying to think off hand is the grains of powder after thet think there's no consistency to the naming of cases. So my grandpa took but any but any time Dick and Harry or Tom Dick or Harry could go and make and sell thirty six bullets no bullets, you mean, but they can't make they can't make it sell they can. I mean the Federal has a three in a weather b that they sell. So when they say it, I always you hear the term proprietary. It just because it carries the name correct, because we designed it, so we designed carvent other manufacturers from producing that AMMO. No, And in fact that's okay though, because it just puts our name around. They might buy our AMMO and put it in there, so if other people make them, were like, that's cool. I wasn't away that. I thought there's some things that you could protect and then only that you had to give the permission to make it. Yeah, that's where Actually those short mags had some things on that. So there are a few, but for the most part it's pretty wide open. I mean it's just a yeah chamber to mension. You put that cartridge in there, and it's kind of way it works. Quick side note, Uh, when you know chemical compounds, you don't patent the compound. You patent the use. Meaning I could have like, let's say I had some chemical compound that I realized controlled some plant species like a weed, and you take the same chemical comp and I'm like, and I'm a herbicide company, and I patent that. But you take that compound and you realize that it, I don't know, polishes glass. You would then and go and patent it for polishing glass. Even if it's the same chemical compound. You get the use. People find new uses for stuff all time, and they grab up and patent the use of that compound because you can't patent the compound. I did not know that, did anybody else? Who know that I might be doing a little bit of a bad job explaining it, but it's not. I'm not doing a horrible job of explaining. So the so the that's how he gets started, and he comes up with a bunch of these, rattle a few off that folks would know. The three weather be right, seven weather be my grandpa's favorite has normally been the number two selling. That's your number two seller. Yeah, we came up the six, so we neck down the three weather be to take a six five bullet, a smaller bullet, move it faster. Just back to kind of Grandpa's roots. There's a couple of guys that work here that that's in their minds. That is the cats me out the one that is the true one rifle. It's it's fast and it pushes energy out there really far, and that's what we're kind of known for that kind of time, considered a wildcat. What actually was hm there is actually uh uh my grandpa actually made He called it to sixty four weather be magnum because to sixty four is the inches for the six five right, which I was gonna ask, why how come you guys went six five instead of two sixty or two sixty four, right, because especially with the six five Creed Moore right now, and a lot of people are just understanding that, I think the newer terminology. A lot of people are calling them six fives. There's an old two sixty four wind maag nause are called. There's the twenty six Nausler. They're all six five bullets, there's a there's a man as, there are thirty counts. There's still more thirties, but there's a lot of six fives that are out there. So we correct point point to six four six and like a seven million eaters of two eighty four. So and that's the thing is why you're gonna call it inches or millimeters whatever I want to call the metric equivalent to a three o eight or is there no exact is there no exact cartridge that carries a metric name. Well no, yeah, I mean the military guys, you know a lot of times, you know, use more than metric um a lot of times is the way. You know, traditionally it's been um, but with I mean usually the seven millimeter was always most of them are called seven millimeter. Then once in a while there's like two eighty Remington or whatever, different things that are more off the inches. But it's just funny. It's like why, Yeah, I don't know is that word? Is it actually or act? So what he would do is he would take he's a feller kind of like your grandpa exactly. Wildcatter yea, there's wildcatters in the oil industry too, is there? Like guys are Goalton right, wildcatter speculators trying to strike a little yep, prove out little chunker ground seven six to is the answer to your question seven six to seventh. Like when you hear that, you know what you do? Remember, like, guys, remember body's growing up because you want to buy really cheap three oh eight Emmily, you're going to store and it says seven six two that's just military version of the three eight. So you guys have a two forty Weatherby as well, right, correct, And that thing's a screaming Winchester but faster. And the two forty three is also a six millimeter, so there's a new six millient creed more. But the two forty WEATHERB is the fastest two three production round, so it shoots a two forty three bullet faster than anybody else does. In a production round, the two fifty seven weather Be shoots what they got, five caliber bullet faster or six d the fastest um or thirty three seventy eight Weatherby is actually the fastest thirty cow. So it's a huge case neck down to a thirty caliber bullets faster than the three inner weather Be that came out in the late nineties and went like berserk for a long time. It was kind of like the six is now it was to us in the nineties. So it's just taking these races. I'm playing with them and trying to just get stuff moving faster and a lot of it's a lot of low development because speed can come at the price of accuracy, and so it's really making both of those things work together. Is a lot of the name of the game of what we do tell people what is slow and what is fast. Like let's say you take a six five creed More, which is an efficient, accurate cartridge, really popular weather Be. Let's say with the hundred and forty grain bullet MEASUA bullets, which is a goofy unit of measurement correct. Like I said, everything in that if you didn't grow up in it. It's like, what is this like a grain? What are you talking about? I can't remember. Do you remember the definition of a grain? And so I knew that once upon a time put on the scale. Look what I will, I mean really originally did start from grains, I know. But it's so a six five creed more I'll shoot like a hundred forty grain bullet this on top of my head. So people google it, they can probably correct meredybet a second, where with that same one we're probably a second, same bullet. So difference between you know, about six hundred ft per second faster now at a hundred yards, Yeah, that matters five hundred yards. That's everything. So what it does is it because your foot pounds of energy that's measured of when that bullet impacts. Obviously if it starts faster, and if you have a high BC bullet going back to we're talking about in zerodynamic, and it carries that velocity further. It's carrying that energy out there further and then therefore providing for a quicker, more humane, ethical kill. Yeah, and there's a thing we've talked about it. I can't remember why we're talking about not long ago, but you know, bullet needs to do something when it hits meaning it needs to expand and form a mushroom shape or else it's not it's it's lethality. Is that a word lethality drops off greatly, So carrying that speed, let's that thing do what it needs to do at the greater ranges that are getting so slow that it just pencils in there too fast, too fast, it can go too fast, or it can just pencil hole through it too so. And there's different constructions of bullets as well. We're not a bullet manufacturer, so we have our rounds and we use other you know, good bullets like say Horney bullet or a Nauser bullet or whatever. We're not bullet manufacturers. But the construction of bullets, I mean there's all copper lead free bullets. Uh, there's you know, obviously there's lead and most of them. But then the way that it's actually constructed depends upon how it's weight retention. In other words, like if you find it sometimes in the back height of an animal or whatever, when you recover it, how much weight is retained rather than its dragmenting and kind of blowing up um or sometimes it can just pencil hole through. So so really there's a lot that goes into the physics behind bullet making. Why it's so important, especially important to try to ethically, you know, kill an animal and you know, um and not destroy meat. So I've had animals before. If you have the wrong combination of all that, that can ruin a lot of meat. So I mean you probably have two shoulders of stuff and right, it goes in there and if it hits bone, and that's part of the problem is certain bullets. If it hits bone, that's when it's gonna fragment. And then if you found bullet and then you find not only bone, but you find you know, fragments of bullet too. It looks like a hand grenade one off, but it's perfect. If you find a perfect mushroom bullet on the back, you know that back cape, and you just take it out and it's a hard shot, like there's nothing like that. You just pull it out and you're like, that's what this was made to do. So how did uh? So what's the next transition? So he starts making these wildcat rounds and mains makes the mains takes them from wildcat to mainstream and then he said, I'm gonna make I gotta make my own gun, like I want to make the world strongest, most reliable action that there is. Launched the Mark five, still our flagship product today, and that was he took what standard had, uh like in the bolt and he just redefined it, like from the ground up. He took what everything else at the time had a bolt lift of ninety degrees. I mean, you would lift that bolt up ninety degrees before the locking lugs up in the chamber came off so you could pull the bolt back. And our Mark five has nine locking lugs, three groups of three up front that lock actually that bolt into place. And that was just like nobody's ever done anything like that, and therefore the bolt lift is fifty four degrees. His largest cartridge at the time was a four sixty weather be mag Okay, which obviously used an Africa on anything right, and uh it was mazed made to like, dude, I'm gonna take so that's up to a five grain bullet. So we're gonna put big barrels and all. I just want to overbuilt, super strong, reliable, this short bolt throw, which could make rechambering rounds quicker. Type of thing and that was developed in and that was really his next step. And then being in California he leveraged the he chambered in was in the six no, he had probably six eight cartridges came out. Yeah, So then he leveraged being in California, which most recent times more of a challenge for us. But the forties and fifties and sixties, like got to know John Wayne and Roy Rogers and Gary Cooper and all these guys would come in a shop and what's now the ghetto and started to use them to really leverage things his trip to Africa, and then he made these real high end, would exquisite stocks like that a lot of people still see today as Weatherby as being is just real high end walnut and maple and rosewood and these inlays, and started to higher custom really craftsman for both the wood and the metalwork, and then just started making like really nice, beautiful rifles. And so then like really then his first fifteen years, by probably the early fifties, he had his cartridges developed. He developed his own rifle, had his own unique look, the shape of the stock, the Monty Carlo, which is that cheek piece that comes up on the stock was unique. He had these maple inlaid diamond shaped things on the pistol grip was in everyone. If you walked into a store in the early days, if it didn't have that diamond, it wasn't a weather be yea. You know I used to have when I was a kid, I had a pump up be begun Uh daisy uh like ten pump and I had that diamond. They put a plastic with the black border in the white pearl. Yeah, that was the thing there. It was a nice daisy then. Yeah. So yeah, so he got into mark five. You get what's still around, right, It just looks a little different. Do you know the backstory on the how the cheek piece why he chose that, Well, a lot of it, I mean from a performance standpoint, was just to better align yourself, you know, optically, and to to get you know, your your your neck and cheek placement on it better. And then a lot of it is he's just a marketing genius too, and just wanted things to be different and so nobody was doing that at the time, and so a lot of things that he did he just really he wanted. He wanted what he had done to stand out, you know. Um in the early days in the fifties and his fifty four he created the weather Be Big Game Trophy Award just still there today, which now today takes the weather. The award takes conservation and your character and different things along with your honey accomplishments, um and so uh So, anyways, he felt that nineteen fifty four and you have celebrities come in. So he just built the I mean it's the classic post World War two entreprene newer driving his dream and he poured every ounce of his body, mind and soul and everything into building the business. And that's why we're here today with you. So it's we call it a blessing. It's a legacy. You call it what it is, and it's like it's it's cool to be a part of. So when did he how late was it how long was he active? And then how did your dad become active? My dad had obviously growing up in the business. Dad was born in fifty one, so he you know, grew up in it. I think he became president whatever in eighty three. My grandpa passed away eighty eight. Um, like he saw the first fiberglass stock was my dad's idea, which we were the I think one of the first, if not the first company to have a nonwood stock in the early eighties. It was my dad's idea, and my grandpa hated it because that's not what a rifle looks ulish rifle ever seen head, Like my dad because he's Roy every whether be Junior went by head and like that's horrible aesthetic. Yeah, the beautiful stud Yeah, I'm not gonna plastic. So anyways, it's sold really well. And then my grandpa liked it, and now what we sell probably at least and we sell more would percentage wise, and probably a lot of folks because we're known for that. But it's still you know, in composite materials, when was it what a year do you think approximately was when it went from when? When was it when? I don't know, but nineties it really took off. Yeah, I like I remember in my lifetime, remember people talking about how you know, you know, oh they're ugly as hell, but these synthetic stocks are pretty nice. It's like still a thing you would hear people say, and now they look kind of cool. Yeah, yeah, no, it's it's it's been funny to watch that transition. So, um, has the company always been I mean, I know, now we'll talk about how you just moved it to Wyoming and why that is. But it was just always out of the same place in California. My dad in the early nineties. So after it's been around for almost fifty years, shortly after my grandpa passed away, we moved from southern California to the Central Coast. He knew we needed to get out of the l A area. It just wasn't a good place to have a gun business, um, And so moved it up to the central Coast to California, which it was until we just moved it to Wyoming. Yeah, and what what happened like like, I mean, I guess you could sit and think, like, oh, California doesn't seem like a logical place for a for a gun company. But why or what? Right? Lots of things, Um, I mean, it's kind of funny because we ended up going If you look, you kind of end up going to the opposite sometimes when you're feeling a little bit of pain. So we went from the state as far as it's regulations on guns, it's like the most regulated to Wyoming, which pretty much is not that we went from the most populous state at what thirty seven million to like a little over half the most populous the least. So we started to go, uh, worse taxes to make three years in a row. Why, I mean, like best taxes, no income tax ball blah. So it's it's a business thing. Uh, it's a people thing. Uh. Cost a living thing for our employees, operating expenses, turning on the lights, you know, everything that we that we did, along to just the regulations that we're just getting extremely onerous on firearms, and so the writing was on the wall that it was not a good place to be and it wasn't a place for us to grow. Brenda and I are the type of leaders with the business that we don't want to put this thing on cruise control and just kind of do what's been done. And in our industry, we really can't afford to do that. We you have to be innovative, you gotta come out with new stuff. You've gotta be building and growing. And we knew that the we'd had an excellent past in California and a lot of great tenured employees, uh, and and we missed a lot of them. Dearly that weren't able to move, but we knew for the future whether there was no option, it was just a matter of time. Did a lot of people want to move with you? Yeah, Brenda heads up all our people, um whether it be and she can she can speak to the people. But first I think there was a lot who wanted to move. But you know, when you uh, you have a family or split custody or you know those kind of things. Um, I think probably fifty wanted to move, but we only got about twenty two out of the so a third. It could have been worse than that, but it's still been a big pain point, you know, to rehire and retrain two thirds of your workforce. We got a lot of amazing people though, Yeah, smith gains. Smiths move because they're like there else am I going to work in California? In the state the whole team. That's interesting team we had. We had a gentleman. You came to my grandpa when he was eighteen years old, first job right out of high school, and he just finished with us fifty seven years later, at the end of February fifty seven and a half years. Seven years. No, he worked in a variety of things, um from custom shop to customer service, to tech support to I think he's supplied to observation sales. I mean he just did everything. Yeah. I was recently saying how Wyoming is the best state in lower forty eight well including Hawaii, So best state in the forty nine states excluding Alaska, and you were like, oh, that's personal opinion. I think it's a it's an objective reality. We we had to think of it this way. We wanted to be we wanted to be out of California, and we wanted to be in the West still because in our roots that's who we are. And we looked at least half a dozen states and we ended up in Wyoming. I mean, we could will be the last state to get screwed up. I think we're at for Alaska. Alaska get screwed up somehow, in Alaska will still be cool. Everyone will fall off the cliffs sooner or later. But we are at the Yeah, yeah, yeah, you got billions of years before you fall off. You guys fall off. The ocean move first, remove about three quarters of an inch to the northwest every year, so we got a while. I'd have to go do the math you've got a good stretched time. There's other things that do that are more risky, well off subject. But what does that gunsmith that actually works in your factory, what are their days look like? Like? What are they mostly because they're not building every gun that you guys are reducing from custom shop to service work, you know, so it could be a full blown custom Like recently, we have this commemorative and rifle for Wyoming and it's a fancy wood gun and you gotta checker bolt knobs okay, and it's fine line like old school gun smith checkering that we're still doing. So it might be something like that. Um. We also service seventy four years a guns, so it might be repairs, um, you know, replacing our parts, those sorts of things. So people send in old stuff and you guys work on it yourselves. We have service centers as well. Um, but we do. We do a lot, which has been tough during the transition. So if you're listening to this, another month or two before you call us. But yeah, I mean we stand behind her stuff. It's like that's the thing you've been around a long time. It's like, you know, it doesn't matter how old your gun is. If it says weather beyond it, we're gonna answer the phone. We're gonna help you. So it's not like if you just ran it over with your truck, we're gonna giving you stock for free. But if it's something that you know broke in your gun, I mean we stand behind it. Jim got a shotgun stolen thirty years ago. Um police department just turned it up about two years ago. It was his only weather be shotgun, and um it was not in good shape, and he sent it back in. He guys totally redid the shotgun. He was like, best goddamn customer service on the planet. What's interesting, he's a big shotgun. Gay, Huh are you not happy about that? I know there's I'm happy we have happy customers. Revenue standpoint it as smart. Did you guys want much in California? Yeah? Yeah, I mean there's you know, surprisingly some decent hunting. There's not I've got a lot of good public land there. Um, there's a lot of people there. But in the area we were in, um, there's a lot of pig hunting. Uh. You know, turkey, dove, quail, blacktail or coastal mial deer. So they called it um, so one of actually an interesting hunt out there Brenda's first buck. Tell him about your first buck, you shout out there, I think for this. Yeah. So they have this vineyard, and obviously in central coasts tons of vineyards and so most of the vineyards um fenced these deer out. But this vineyard is kind of a likes hunting, so they let the deer come in, which does um provide um great hunting access for people, but also um it kind the destroy some of their crops. Deer want to eat the grapes. Yes, so these deer the leaves more that the leaves, not actually the grapes, the tender shoot of them. So they will lose a lot of grape yield from it um. But these deer are so happy they're sitting in the shade. It's like deer resort, drinking like drip. They're not fenced in. They're fenced out from all the other vineyards. And typically blacktail in California is not the best venesine. But this venisine is the best. It's the best in our life. Car none. So when she shot her her first buck was the vineyard buck, right, and you're you're turning your head looking down the rose. I shot one one year as well, because it is it is so good, so they actually take after you shoot it, they go and if it's in the mr Low area, they take a bottle of the Merlow and they cook up the heart and you have the heart in the mr Low in the venezine. I don't thinkause the tenderloins. Whatever you did right then and there were just to heart, just the heart. It is, and I'm not kidding you. I had people over from the hills. I mean I've had people taste tests that typically our coastal California blacktail or coastal meal deer, depending on where they are as far as bordering it, what species they are, is usually very tough and pretty and it's just not phenomenal unless you really got to do a lot of stuff to it. It's not the best. And it is this particular one. I mean you'll put it next to elk, backstrap or tenderloin where I've had it next to i mean white tail from farmlands and everything, and people will taste test wise they'll pick this it's amazing. It's real, it's absolutely amazing, and part of it's like very rare though there's a conservation piece behind it too, of like, what about these deer that are getting you know, there's all these population coming in California and then you take these vineyards. So even when we were kids, um, just even thirty years ago, there's like three wineries within like a thirty mile radius of our old place in California. So they're everywhere. So what does the wildlife you know, tend to do and where do they live and all those when all of the land is when they're fencing all the wild life out and it used to be ranching land. Yeah, why why did you so you've been exposed to shooting in firearms for twenty some years, why did you on need so recently start hunting deer? This is interesting because when I met Adam, and definitely after we got married, they're just like the women weren't in the family, weren't hunting a lot. So I didn't come from a family of hunters, so I kind of just followed suit. I was like, well, I guess this is what you do, and the guys go out hunting and the girls don't you know? So um, and really I didn't. I always went dove hunting in the fall and that was just always a fun time. UM. But I didn't until my daughter actually wanted to get her Hunter Safety and so I was kind of worried she wasn't going to pass her test, literally, and I'm like, why don't we do it together, you know, because I thought it would be better to do that together and be able to go through the class and all that. And so as soon as you could help her cheat, well, no, I didn't know. She's a really good test saker. I just had to like walk her through the dynamics of you know, at what she was loven or twelve eleven, ten eleven something like that or something like that. UM and a daughter activity, yes, yes. And so right after we got UM, right after I got my Hunter Safety UM, the company was actually just launching the idea of this women's rifle, and so it really came at a pivotal time for me, UM because I had this like purpose to then help launch this rifle and we um women of weather be that was kind of what we called. It was really about mentoring. So I kind of, you know, hooked up with a you mentor Lady Hunters, and they took me out and helped me learn and then that Camilla rifle just kind of gave me a lot of opportunities, um to hunt for myself. And it wasn't that I was going out. Actually most of my hunting the first couple of years was not without them. It was with other women. So it was just a um and with my daughter. So it was a really learning, fun experience. UM, no pressure, you know. So it was just it was really I would say with if it wasn't for the Camilla rifle, I probably wouldn't be the hunter that I am. So there was kind of a push. Yeah, I've always bren has always been passionate about cooking and about eating healthy and you know, as a family and all those kind of things. So I think that part of it was always natural to her too, and so that I think it was one piece that pulled you in as well. Yeah. I remember my first pig hunt. That was my first big game animal. And if you call pig big game, but um yeah, yeah, yeah that's a big pig. But I didn't know, like they're like, do you want to do this? And I'm like, well, I guess I should try. I don't know what I'm going to feel afterwards, And everyone says, oh, I could never do that, and like, well, I don't know if I could do it or not, but I guess I'm gonna try, and then I can always say no that didn't work out for me. Um. So, but after I shot my first pig, I was like, that was awesome. That was so it was just a positive experience. Um. And then I took home all this meat and I was like, this is so cool. So the meat part like actually put me over the fence way more than the than really the experience, I mean experience was awesome, but like I got to enjoy this meat and cook it for my family for like months. That was just amazing, satisfying validity to the whole thing. Yeah, you know, I may never have to try a t bone again. Like that was amazing, this tangible thing that comes from it. Yes, do you help with your daughter much? Yeah, she enjoyed it. She does enjoy it. She's a very busy girl, um in high school doing sports, doing this of that. But she is, um, she's quite a little firecracker. She um. Yeah, she can just run. I'm like, no one. She's a great shot and she'll carry anything on her back a lot longer than you would ever think she could us in Dana, our daughter shot in antelope this last year, and and she just because she wanted to. There's eight guys with her, but she had sleut slewt the um antelope on her backpack. Here the whole thing just feel justed and she packed it out probably three quarters of a mile on her back the animal. Yeah, I mean it was just purely off of, well, I want to do more because you know antelope puns. Just yeah, it's more kind of social. And then we had a great stock and super fun and and then she's like, well, can't I help, like get this thing out? And I was like, all, stuff that thing in your backpack for you if you want to do it. And it was like the highlight of my hunting season. It was awesome, like her attitude and she's just like she kind of stopped and just in the pack a couple of times and lifted up and gave her a break once or twice, and she said, okay, yeah, it was so cool, really cool. Sixty she's been fifteen. Then that's awesome. When you say a woman's rifle, how's that like? How is it actually different than than a Yeah, I've been talking about guns a lot, Brenda. Yeah, the kamilla um organomically is different. So the stock itself is different. So shorter length of poll, um slimmer grip. You want to explain lin, sorry, length of poll. So this is I'm gonna probably butcher length the poll I mean, don't just explain it. Yeah, So your arms are shorter. Most women's arms are shorter, and so a full length rifle feels really big and feels off balance to them between date the but stocks on your shoulder and where your finger pulls from the end of the stock to the trigger. Correct. Yeah, So when we're designing it, we had five different um women. They're all of different kind of statures, and we a lot of very experienced hunters, yeah, and guides and stuff, and so we basically took all of our measurements and we tried to come up with something that would um you know, it's not a custom rifle because everyone would have a different length of pull, but it was you know, similar, so it would um fit that person and even just the curves of it, the shape of it. The women's neck is typically longer, so we the actual you know, cheek pieces different and the actual pistol grip is narrower to to actually and in your distance not only the length of pull back from your shoulder if you would out to the trigger, but also that grip. The grip to trigger is a different dimension. So it's it's not just what a lot of people do for quote youth or women, okay, is they just change the length of pull So they hacked the butt back of the butt stock off. Everything else is the same, everything else remains the same. But in our experience, when women go to purchase things, they don't like to buy things made for men but slightly smaller. They like things to be shaped, specificly fit or orgonomically designed for them. And so we did that and package did in something that is done really well for us because there's just not a lot out there, and there are a lot of women like Brenda who are maybe newer to things, and so it's um, we found a lot of women to really identify with it in a lot of different ways. I think the biggest feature is um the cheek world. So it sets your cheek up higher so you're not cranking your neck down. And that's been the biggest change, at least for me. You know, a lot of times you're trying to find your way your scope picture, and it's just it's really difficult. Um and so scope alignment for new hunters sometimes difficult, right, trying to actually get your hardest thing for how many guys are taking your kids on their first SECD like there's a big, big deer whatever, and they're like, yeah, that's the No one really discussed it, but that's typically the problem. They're lifting their head up and down. I left, yeah, and so that's that's the biggest I think most women would say that's the biggest feature that they like. So we have it in a lot of calibers and our Mark five or Vanguard rifles and a lot of different ones. So it just keeps expanding because it's just been really popular because there's not a lot out there specifically designed for women. It's got to be hard though, because you're making a product for only ten, like you're you're automatically limiting yourself to the group. However, here's the difference is pretty much every other gun company out there is building guns for So every time I build a regular guys rifler or whatever you call it, it's competing against everybody. We're competing against very very little people for that space. There's just not a lot of people who who see that. And we love the idea of new hunters, you know, coming in and enjoying the outdoors. And I think you know, people like Brenda that have experienced that, like, we want to make it a great experience for them. And often things that you purchase help you get into that, right, mean, like you start to get into something, they're like, Wow, that rifle is like made for me. I'm gonna I'm gonna get my own rifle. A lot of women come into it and they're using boyfriend's, dad's, uncles or whoever. Stuff, And it's just you tend to get more into things once you start spend a little bit of money on your right. Yeah, yeah, you got your own gear. I mean, they don't like to wear guys just like women's outdoor clothing gear the same thing. You don't want to wear guy's clothes, the same sort of thing. Do you uh? In the firearm business, where there's people it seems like new stuff, right and you have all these new companies that are making these like small run customs and stuff. Is it do you do you feel that it's hard to Like, you guys, have you have a like a legacy brand rights that every it's like everyone in the country. Not everyone in the country, most hunters have been hunting a long time. Like recognize it and know the name. But do you feel that it's like a confusing landscape right now because there's so much You know, there used to be just this like small handful of gun manufacturers and now there's hundreds. Right, what's that like? What does it like to exist in that landscape? Yeah, it's you gotta find your unique space, right, Like how are we unique? And how do we stand out? And I think we've spent a lot of time as a team going in some ways. We have that brand name, that recognition everybody. What we hear a lot of times is whether it be always want to own a weather Be or man, I remember my dad's weather Be collection, or that it's that So we have the brand prestige that's there, um and then it's okay once we have that brand, like how do we how do we stand out? Part of it is you're sitting here and talking to Adam and Branda weather Be. There's very few left in our industry where you could say that about if any company that's been around for longer than a decade or two, and there's something personal about that in an an American owned, you know, firearms and ammunition company that I think a lot of folks in industry appreciates. There's some uniqueness about that. Um, I think that you know, the ballistics periority thing we talked about, it's a little bit different. So we always need to come back and go, Okay, we gotta remember Grandpa started this thing with with Ammo, and like the speed game is something that we do. We do hear a lot because that brand prestige about the quality craftsmanship, but you start to go there in the accuracy and everybody starts to claim that type of stuff, right, and we kind of find ourselves in the middle. There's a lot of the small gunshop guys and there's maybe some of the large or large competitors that, um, you have tons of resources. But yeah, we I think we can be more nimble because of our size, and so we try to really just take advantage and go who are we in this space and how can we take our brand prestige or quality craftsmanship, our ballistic superiority. Things that are different about us the family owned aspect of it, and really leverage that we can't Ever, we're not going to have guns as cheap as a few of the large US gun manufacturers. It's not good for our brand and we'll lose money. So for two reasons, it's not a good idea um and so we need to focus on that space for a lot of a lot of gun at a good value with our premium name on it. We're also not the custom shop guy that only makes a hundred a year, and so like we're never going to have the quality that you are on like a parazzi shotgun that's like a hundred thousand dollars or something. We're not going to compete there. We're also not gonna have a rifle for two nine, So we have to figure out like who we are in all those those spaces and kind of do that. When we do that, it gets really less crowded really quickly. If I said that, right, what's uh, what's the sweet spot on on money? Because we'll oftentimes have people coming uh people that are coming to us, they're trying to figure out buying a rifle and they're trying to understand what do I get for three d bucks and what do I get for seven thousand? And where do I need to land in there? Absolutely know what I mean? Like you kind of you kind of find like you mentioned you're not gonna have a two. You know what's funny is where does the I guess, where does the where do the returns? Where does what you're getting really start to drop off sharply as you get into the astronomical dollars? Yeah? I think first is you know what's funny is there's a lot of guys who are a lot of guys who own a lot of guns, so they don't spend a lot of money on any particular one gun. Right, So a lot of people that own a firearm own fifteen firearms, right. But then they do it and they buy a lot. The crazy thing is they'll complain about the difference sometimes between three nine dollar gun and a fos and they just but then it's like whatever, you get a smartphone and it's dead into your These are like generational pieces that you're like making memories with, traveling throughout the world, harvesting game and possibly hatting them down to your great grandchildren. And you're complain about a hundred fifty dollars. So I think there is a certain point, this is me personally speaking, that you want to have a little bit of of pride in that product. Now, there's different uses. Okay, you get a truck gun, you throw it around, and you got a rancher it wants shoot coyot. It might be a little bit different, right, and so it depends on what you're gonna do with it. But even if you're getting just a deer rifle you're gonna have for a long time, you want something that has that quality feel to it and it doesn't rattle around and feel like a piece of junk. You know. I think it's disappointing, man, when you have something that feels and it drives me nuts. Though the like sometimes over like a hundred bucks. I'm like, guys, like you just went and bought a big screen TV at Costco last weekend, Like that difference. Could have just bought you a pie shoot had for fifty years and had pictures within your walls and like handed your grandkids. Like. So I'm passionate about that, right because that's what I do and I get that. So I'm a little thwarted. But I think you get into a certain price point, there's a lot at the bottom. In the last five years, there's been a lot that's come out at the very bottom. There are decent, good shooting guns at the bottom of the pile, well under five hundred dollars, okay for a dear rifle that did not exist ten years ago. Under five hundred bucks. Ten years ago, there wasn't a lot of good stuff. There are some good shooting guns that will shoot well and harvest deer or whatever you're shooting. I think from there, if you're looking to get beyond that at all, there are other values in features. It's the quality, it's the way the bolt feels, it's durability, Sarah coats Real Popular, which is a coating on the gun, and all weather coating which and brings in the color aspect. There's do you want a muzzle break? Do you want a detachable magazine? You know, So you start to get into a little bit of the features you know that are on there. But the difference between like a three and fifty dollar gun and a seven fifty dollar gun is everything, like from equality and feature standpoint of what you get in the in the difference of those If that makes sense. Um and and just even the tolerances, and you got amount of scope up and sometimes things are off. It's like all of those type of things that just kind of kind of add up there. But I think what we're doing, like our Vanguard line, I think it starts at about maybe mid fours to five bucks, about as cheap as you'd go in a rifle that has a weather by name on it. But we whether trend has gone the last five years is actually towards more the value added stuff that we're selling a lot in then where they're like, man, I get Sera coated and might match with my camo like that first life Vanguard that we have, right, I think it's pushing about a thousand bucks. It's sound like crazy for us because you're like, I got flutes into barrel, which helped the barrel to cool a little bit better. Plus it makes it look cool, and it's supposed to make it more rigid, more accurate, all this kind of stuff, right. But plus then you have the full seric coded flat dark Earth that matches with the colors on the first light, and it's got a muzzle brake reduces recoil by fift all those things you're adding up, it's a gun that when you're sitting around there, I don't know, sharing a campfire with people, you're like, I don't know, a little bias to put your weather be and you're like, yeah, this is this is pretty cool. And there are other brands out there there like that too. Obviously I think that are on part with that, but you certainly do get those features along, not just the brand. But I don't know that was my sales pitch. But I do this for a living, so I'm pretty passionate about it. I'm just I think life's too sure to hunt with an ugly, cheap gun unless you have to. Okay, so your economics may okay if that's the case, but they're, like I said, a lot of guys dropping money on big screen TV and all these other things. So then it's just a priority matter. And at that point, get a smaller TV and get a nice rifle for current out loud, small, smaller to pick up, and the forty bins which the same way. Yeah, where you get you have real nice optics on a bad rifle or vice versa. So it's all for a lot of people, I say, they can't afford a decent rifle. It's most of the time, I find that not true. It's just what you choose to spend it. One. Yeah, it's a hard self for beginners mostly, I find I don't really find that talking with an experienced hunter, they really get that too much. But for some reason with beginners, I'm always like, yeah, you really shouldn't go there for X, Y and Z, and they just don't. And I feel like you just have to have a certain amount of experience to be like, oh, okay, I understand why that bolt throw this feels better and it might you know, end up meaning more dead deer in the long run because it's faster and or whatever. I think binos, fishing reels, rifles, there's certain things like over the course of your life you realize, um, there's certain things just warrant the extra expenditure. You're pre spooled fishing reel sitting there and tight on the end already. Yeah, the more stuff is attached to it when you purchased it, it's actually it seems better, but it's actually much worse. Spencial cool right now, do you think gun technology has peaked? Like I'm you know a lot more about the archery industry, and like a decade ago, it seems like the materials and the camp systems and things like that, like it just hit a wall and now vertical bows haven't gone much further in like a decade. Has that been the case like in the gun industry or do you think you're close to that? I think it's actually rounding a corner right now. Technologically, Um, you know, let's say carbon fire here barrels right which is still steal. Okay, just everybody knows that it's carbon fiber wrapped around steel, so the part of the bullet travelser still steal. But you're seeing those on a ton of rifles right now, right. I mean, you got proof research up here in Montana. That's ten years ago. It was like really rare to see those, and so you're starting to see I think you're gonna see more materials with a lot of material technology and composite technology, different things. I think actually, because I think the fiarms industry is really slow. I mean you start you look at the technology in a firearm or you know, like I always used the example of a nineteen eleven pistol, it's like a half a million of made a year. It's a hundred and eight year old design. Our flagship product was designed by an engineer in the fifties. Like we hadn't even been on the moon. Like, you start to look at this, it's like a lot of I mean, you're talking a cartridge. How long has it been around? You got a chunk of brass, You put a little detonator thing in the back called a primary, You filled with some powder and you stick some copper and lead in the end of it. It's been that way since before we are all born. You look at you know, smartphones and vehicles and so many different things, this podcast, this whole internet thing like none and this is the same through age, through the Internet age. The fundamentals, the fundamentals are just yeah, the same. I think there's a lot of room, and I think in the next decade we're gonna see a lot um We hired. We hired a guy from aerospace uh that actually for two years did a rocket scientists. We did literally got an engineer that built a spacecraft that went to Mars. But he comes in and he looks at our industry and he just like left. He's like, like guns are funny, Let's build real cool style and so he's taking though, and I think bringing those outside things in rather than us that grew up with insights like it's gotta be this way, you gotta bolt act, just gotta upright, just this way. Bringing in those outside folks um are really going to help it as well as more folks. More people in the industry makes a competitive's very competitive right now. Markets not great. That drives people towards innovation. So I think there's actually gonna be a lot. To answer your questions, s Bencer, I think there's gonna be a lot of innovation the next decade. It's far from peaking. Yeah, there's guys starting to make polymer cases instead of brass like there's I mean, you look at the technology in in you know, the polymer type of stuff in plastics and the you know, the chemistry and all those things. I think, uh, you know, from stocks to recoil reduction. Optics is starting to see a lot more electronics in there. And you know you I mean just even your your range finding stuff to your ballistics of how you run that and your apps on your phones. I think ten years from now it's going to be quite a bit different. So I should hold off, like a decade before buying with that said Gunna, I think that's one of the things that becomes the slow movement is you know, I mean hunters are like you know, I mean, I know there's a lot of people buy guns, aren't hunters, Right, the most guns are not bought by hunters, are brought by shooters. But you guys have said you always had a strong hunting focus. Um, hunters are like kind of anachronistic. You're like, it's a traditional m you know, there's there's there's a lot of people that you're not ignoring technology, but there is a strong tradition component. And you even mentioned, uh, you value the fact that your business is a family business. You value that your grandfather was involved. You were talking about like a gun that you can hand down. Right, There's all these these themes come up of some kind of you know, legacy attributes, right, and some people not a lot of left like that in this world. No, no one's like the thing about this phone, man, is when I give this phone to my grandson, he makes and he makes a call on it, like no one right, No, there is and I mean honeying out its roots is a very relational. Yeah, it's relational with people. But and so usually your technology kind of goes away and you get in the outdoors to escape technology these days, right, So there is part of that as well as hunting itself and the taking of game and harvesting of an animal and cooking. It is a very old human tradition, like so just the roots of doing that and getting your hands messy, like it's a very just old thing. And I think there's part of us as humans that want to get back to our roots a little bit that way. You know. I was down in Florida messing around with some guys one time and they had one of these, uh, one of those rifles where you have a laptop set up and the laptops actually tied into the rifling, don't tom And I even just watching it made me feel dirty. I feel like I feel like some hustler magazines in a ditch when we were kids. Man's just like watch. I was like, God, I don't know, we're getting real uneasy feeling like I wanted to turn and look the other way. Like something about it just made me unto Yeah. I was like, man, I don't know, dude, laptops should we be plugging those into our guns. Now it feels like, no, it is. I mean we do that in our testing, Like we have an underground range, so we're testing as a company trying to put good, safe, reliable, accurate, you know, fast shooting stuff. So we need to have that type of stuff. Um for a consumer. It is true, and I had that scene. There's some people who run to it very enthusiastically. But I'm saying with me, you know, it's just it's a it's not I'm not it's not even a condemnation of the thing. But it's like me personally, I see it and I don't I'm more and I know, CAW's this way. Uh, when I see stuff like that, I'm more. I don't like lean into it. I'm more kind of lean away from it a little bit. But I I mean, I laser range finder. I think, and I think there's certain things. One thing that I'm passionate about is hunters, is hunters and conservation and getting people outdoors. Is we do need to stay as united as possible. And there are people that are going to be like say anti technology and those type of things, or some people are gonna gravitate towards it or away from it, if it's legal, if it's ethical, if it's good for the wildlife, the conservation they have to that's all those things line up. Then, like I think we need to be able. Gig on you can use that piece. That's cool for you. But like even the long range hunting conversation, I get asked a question all the time, right, and how far is too far? And all those different things of like what that is? But technologies come aways and it's like, so what is their magical number? Is it four hundred? Is it nine? Is it? That's not the answer, right, But people are looking for that to go. Where is that ethical? And there's so many things like people want to apply a number to it real bad all the time. And there's people that I know they can shoot at a henry yard is better and a lot of people can shoot three hundred yards. I'm like, for you, from what I've seen exactly, it depends on their equipment, it depends on the person. So I think in general, I don't know. I think I definitely don't want to come against like you said, Hey, that's not for me, you know, like I'm not. It feels weird, feels dirty, But you know Shane Mahoney, You ever hear him? Yeah, I had dinner with him one time not long ago, This first time I ever hung out with him. He was talking about the technology question, and um, he's talking about like future generations or people who grew up in the outdoors wanting to engage their kids in it and get their kids excited. And he feels it all this this language. I'm a little bit I hope he doesn't hear this and feel like I'm misrepresenting his perspective. I think I'm getting it, is that all of this sort of this anti technology rhetoric about needing to get kids away from technology. He feels like, you're you're setting up an unnecessary obstacle for yourself in having your kids involved, where you're putting them in this situation where they have to either It's like I'm making it be that you have to choose tech, which is where all of American society is pushing you, or you have to choose my thing, which is non tech. And he feels that that if that's the game we're gonna play and how we're gonna frame this conversation up and position this, you will lose that that it's accepting that you can love nature and want to engage with nature and want to be outside, and that doesn't mean that you have to, you know, shove all these other interests of years away, and that there is room to have these two worlds come together in some way that it's like, is it increasing? Now? I'm getting beyond what he said about the sexscrap plating from his perspective, is like, is it like? Is it increasing? Is some better than none? Would be one way of putting it right. And so it's the thing like I think of thet all the time, like if I take my kids out, if I take them out jig and halibut, which on a bad day is one of the worst things that a person could ever do, is jig halibut on a day when no one hooks a halibit. So if they're with me out in a boat, suffering in all the ways that I want them to suffer, and they get bored and pick up a kindle and play a game, should I now act like somehow this has all been a failure. There's still about a damn boat suffering. They don't want to be here. I'm making them be here. They're still in it and seeing it and around it. So is it that bad? Right? It's like I always look at that question and I kind of like, on one hand, I hate to see like I'm like, oh, man, why do you guya do that? Well, you've been out here six hours? Yeah, we ran out of it. We ran out of ten pops two hours ago. Man, So I'm like, I guess it's still okay, Like do this and and it'll be you know, well, we'll integrate. Well, integrate. I'm not going to create a dichotomy if you have a lot of people that are though, yeah, and like even like so I use a garment in reach right for being able to text BRender of the business when I'm going things and people that's horrible. You get outdoors to escape down everything. I'm like, yeah, but with my business, I'm out in the back country a lot, just testing product or with media or different things, and I need to do that to continue to run my business. Check in with my family, make sure okay, so I check in, it doesn't ruin my hunting trip. So if I check my in reach for ten minutes a day and then you have those people like you gotta get off the grid. I'm like, Wen, I wouldn't be able to go hunting as much because I got a business to write. You see this thing, this allows me to be out hunting. Yeah, you know what, Yeah, you know why I'm here. I'm here because I'm trying to run this business. And so you have to like you know where people people are just anti that too, you know, kept your communication. Well he's drawn for fourteen days and he never calls me, then he's not gonna be gone fourteen days. Question questions, Questions arise. Yes, things that one needs feedback on come up during those time periods. So what you like Wyoming? Awesome? Guess putting in for some tags and whatnot? No, No, we yeah, they take their residency real serious there twelve months. No, what we've been there for nine months. You have to be there's twelve months a while the day you can't put into the day you can't apply for tax. Yeah, four limited quota. So in other words, by the time those hunting season rolls around, I have been i'd have lived in the state of Wyoming for sixteen months. I'll hunt as a resident with general tax, but I cannot apply for limited quota in May because I moved here in Gym. I'm with you at the time of application to be illegal roast. That's correct, And I asked the director of fishing game for the state just to make sure. I don't think that's all. We're going to have fun to months is a long time, but I don't think that's like too much. It's I think more than that. I think there's the last dates that runs six months. Yeah, Montana six, isn't it. Alaska's at six or twelve. I feel like everything six were like five years. No, I'm just kidding it because we're But here's the thing, there's so much amazing general season. How you we'll be able to do this fall anyways? Man, I like those states that take it real serious though. Man, I like those states that guard the resource real jealously. Like they take it seriously. It's true, you know, and it's like they're kind of you get the sense to resident privilege and you've got to earn your privilege. Yeah, and there's a lot there's a fair all these all the destination states deal with quite a bit of fraud, people trying to get residency and getting buying resident, which is like, which is a really stupid way to save a few hundred bucks. But people do it and buy you know, people buy a vacation home in the state just to be able to buy resident tags in the state. You hear all this kind of stuff all the time, especially like in Alaska because I recently moved states. Um, and when it came time to do it, like I went down with all my stuff. I'm like, here's all my stuff. You tell me, am I cool or not cool? You know? Game of Fish? I mean yeah, I mean like because there's all these there's all these things about how how the state defines residency. So just wanting to be not I didn't want to be in a situation where I was viewing it one way and would an encounter award and who viewed it another way? Right, and then then the media to follow. Yeah, sure, there's no better story. If there's one story Americans like, it's a person with a hunting show getting in trouble with the law with regards to hunting rules. That story people were somebody running a gun company to be a pretty good would like that story. Uh, what's in the future, Like, um, you know, who's gonna do you do you have you do you have an air. Do you have an air who's interested in the business. You know, we don't know. We don't want to, just like my dad didn't push it on me, and you know, we we're just taking in a day at a time and don't bring it up. Well, we talked about things, you know, as a family and all that kind of stuff. But any when I was in high school, I was thinking all lots of things. So you know, we let them think about that. But I think you don't tell your daughter there's one path in this world for you. We don't. That's weather No, that doesn't wake out so well. Actually, about a month ago, she was at the office because she came over to the homework while we were ready to go home. And then on the way home, yeah, she was just doing homework and anyways, um, we drive home and on the way home, she goes, Man, I thought, I don't want to work at weather be but Dad's job looks really stressful. I don't know if I want to do that work back to back calls as well. She's here and this is just part of you need to play it out better when when she comes down, you're just doing like totally fun stuff, right, Exactly what it's like I'm just playing with the pinata in my office stuff too, But work has work though X amount of pages of the employee handbook before they go bad. Stuff like that. But if you had to guess, if you had to guess, what do you think one of your I don't know. I don't want to because I don't want I don't want to take I want them to do. They got to make their own path exactly. So I wouldn't want anything that we do to help determine that, because I wouldn't have wanted that on me. My dad was really cool about that, where my grandpa was a stronger personality that first generation entrepreneur. He's the one who started it. And so like my grandpa was just you know, die hard the business, which is awesome, that's why we're here today. But my dad a huge family guy and just really you know, I think the pendulum swung a little bit. So he's like, you know, with us, it's like, hey, it's a business, and it's a blessing, it's an opportunity, it's a legacy brand and all those things, but like, hey, you've got one life and I'm not gonna tell you how to live it's a good perspective. Yeah. People would like to ask me, like, what are you gonna do if your kids don't like the hunt as much as you do? Yeah, I always telling most people don't. Yep, right, it's true. And that's the thing, like, you know, we just yeah, I think it's important as parents. I mean, we certainly don't want to want a parent that way. You know. Just same thing with you. I mean you have we're leading to business. It's fairly well known and you're doing the same and it's like, at the same time, I want him to be Connor and Dana who they are. Right now, my eight year old thinks he wants to work here. Yeah, six year old wants to work at her on her aunt's ranch. She's got her mind made up about that. Can you can you plug something? Can you leak any like cool things? Or don't you want to plug anything? Yeah? I mean just last week we launched the new shotguns. We're excited about that and it was unpackaged on social media their meat Eater, pretty good unpackaging of the product. You know. I had a good laugh about what like there's a thing when you touch like I like a lot is there's when you touch the stock. It's got a nice grippy but not too grippy. And your honest used the word tacky and someone's like, well, tacky has a negative connotation. I'm like, I don't think in Janice's life he's ever declared something tacky in the negative way, like someone but not something. When he says tag, it means it's the it's got the life, but not too much, because sometimes people will do that and it gets like um sticky, or it doesn't like it doesn't move. I mean like when you wanted to slide through your hand, it won't. That's what I'm trying to say, Like it like it winds up feeling like when you when you move, it kind of brings your skin, what about your help me out here, like like your skin grabs it and twists and stuff. But this is like grippy but not not too crippy sticky. Right, you hit the right you really and it's I don't know if it's something grippy tackiness. I don't know if you guys focus on it, but you hit you really hit the right tackiness. I'm sure someone thought about you'll get accidental tacky. It is I mean, how a gun looks is really important. Typically people purchase a firearm without firing it, so you have to sell it on other things. So you go to a gun store, like we always laugh at the bolt action rifle first thing everybody does, and we'll be a gun shows and these are good, you know, buyers for big customers are these things as soon as you hand it to them. When they do and they examine every time cycled up, they pull it back and they kind of do that a few times. And then you give him another model with a different colored stock. They do the same thing. It's the same darn action. And you give them five guns and they gotta cycle it. It's just different colors, right, And so you tend to there's something about it ergonomically though, with a firearm, of how it makes you, how how it feels. It's how it looks first on the gun shelf, and it's second how it feels to the touch, and so I think it is important. And then obviously when you hunt, but rarely do you ever hunt or shoot a product before buying it. Most of the time it's just how it feels in your hands. That's a really good point. Yeah, I never thought of that man like that it's supposed to dock it. You can go down and drive a truck usually and get a test drive, and there are a few places you can do that. Percent of the time there aren't ranges right there for you to use. I mean there are those type of things. Most time there's not, so yeah, I realized that's true, but I never really thought about it. Yeah, a lot of times. I mean, you're a bolt action kind of won't even have a scope on it, so you're just throwing it up and sort of pretending that you're looking through the scope. We were looking. We used to have a copy of an AD because a Walmart AD. Oh yeah, I can't remember picture. It was like it wasn't I can't remember that. It's not important. Somebody messed up in marketing store and they had an add and it was like getting geared up for deer season. But they had a dude with a you know, he's holding a rifle up in his tree stand. Well not even iron sights. It was like he was just like good outside marketing firm. It was like when you see those The other thing that happens all the time is you're looking at something where someone's trying to sell lawn chairs or something. It's like the fishing scene and the dude has the open face reel that's up and you realize that the art director is in over the waiters when they designed that's cute, Like why do you guys name the new Shock? And what you name? I don't have a problem with the no? Oh no, you know it's funny because naming meetings are always the hardest when you designed a product, you design a whole product, and you get to the end and either all the names have been taken in a billion different industries, right and uh, And then what's funny is even in the in the firearms world, like how many in eight seventy from Tonight seventy or a model Winchester Model seventy in nineteen eleven, just a bunch of like numbers and letters and you try to come up with something cool that's you know, I don't know whatever named after something. And our names are always all over the place. It's always something like you try to like do um and sometimes it does tell a story though. So we had like a semi auto that came out in two thousand eight. It was the S A O. Eight. Okay um, we had the p A oh eight. This is the E ten I developed in in eighteen. We launched it in nineteen UM at the time we named it. We're hoping to launch in inertia because it's an inertia driven uh so instead of our other semiautos are a gas driven where the gases in there are actually what cycle the shotgun if you're not familiar with it, inertia is actually the recoil that cycles that semi auto and so that inertia system. So it's the A teen I developed in two thousand eighteen inertia system. So that's one thing we notice. If you take it and gently tap it correct, that's right, the bolt will kind of go. And that's why it's so much easier to like bring a bolt back in an inertia semiato than in a gas semiauto because it's made to come back easy and cycle that way. And it's the recoil um that actually, you know, causes it to cycle once you shoot in inertia semiato. For me a couple years ago, I switched over from a gas one and it's just it's just smooth, light feeling. Um. Well, that thing ergonomically. I think it's nice. Man. Yeah. Yeah, you guys got one of the black synthetic ones. Yeah, and then my cheek uh with three and a half inch. No, no, I was just shooting two and three quarters, but I was. I got through them quick. No no, no, no, only one turkey round. I was just shooting field rounds just to get it dirty, you know. Perfect. Yeah, and we got got a cameo one of that, and then we got a sweet Wood one that I really like that cal you shot right the Wood one with It's got a silver receiver with some kind of hand engraving and stuff, and it's it's pretty cool. So that that was Uplands specific, right, Yeah, it's not chambered for three and a half inch for the big waterfelt kind of guys. So thanks Dan. Yeah. So that that just that just launched. Um We're gonna launch more rifle stuff, more cartridge stuff later in the year. Um. So we have the new the Wyoming commemorative models being kind of fun. We just said, let's make a really nice, expensive rifle with all sorts of Wyoming stuff on it and just make it blink steamboat like the state Symbolman. Yeah, the University of Wyoming, like mascot thing that's on there in gold So that's we're starting our serial number prefix on our market fives with w WISE one and we had number eighties seven. Went to a conservation banquet, uh wildlife conservation banquet and it went for auction for thirty eight grand. Yeah, and it was like sure, number eighties seven. So it's like people in Wyoming just love the move. We feel just you know, we're sived with Open Arms Wyoming Sportsman Group WSG. It's local in northeast Wyoming. They do a lot up there locally, all the all the funs stay there locally. Are people in Wyoming pretty receptive to you guys moving there. Unbelievable. It's so cool, I think coming from where we came from, and it's just we it's not just shared in community, but Wyoming I mean, uh, former Governor Matt Mead was a big part of recruiting us. I mean it's the whole. Yeah, just like even outside of like an outside of politics, just hanging out of them on a turkey with him last year and last year, dude, you just feel like it's just a real dude, you know. So yeah, so we just we couldn't feel more at home. We just and we'll say that all the time, like we just there was a lot that went into a few years of searching, you know, where to move a seventy cent year old business, and we just are like, we nailed it in short while. I mean we did, didn't we. I Mean it's it's amazing, Like, yeah, yeah, it's been a lot of work to get there, but we're coming along the finish line here, getting our offices moved in its entiring a couple of years, and it's just you know, uh, to do that movie manufacturing, lose employees, train new ones, built a seventy facility, Like it's just it's short term pain for a lot of long term gain in the long term gains like gonna start now. In the short term pain we're hoping is that need soon. It's just a lot. It's a it's a big because in the midst of doing all that, like you still have to be competitive, you still got a launch new product, you still got a market. You still I mean, business doesn't stop for two years. So it's in addition to kind of the normal everyday thing that's out there. So we'd never moved a business and it's hard, but whether you can be so much better for it. We're neighbors. Yeah, we love it. Man, just right down the road. And then people that follow our stuff, um, that follow the whole media or universe, you'll be seeing a lot more stuff and whether because we're gonna be working pretty closely together, which is really exciting for all of us people this last week, so we kind of posted we're gonna start working with you guys more because people are saying you can do a media to rifle already asking about fun stuff. So it's gonna shoot lasers, dude, technology, No, No, it's gonna look it's gonna use a lot of the old old style things. Yeah, we're gonna use really old technology just make it look cool. Um, you know it's funny you mentioned when you see someone pick it up and they worked the bolt. What do you look for, Like, when you see someone pick up a rifle, what do you what do you want to see them do the trigger? Like? What do you see when you're like, he's that's a discerning eye. I don't know, I like to like I honestly, I've worked the bolt. Yeah, you want to see like how how sloppy and weird it is. And then I'm interested in the trigger it did. Those are the two things. And then a lot of text people will shoulder it even if it don nemoscope on it. They want to see how it shoulders in that in that balance. Obviously was a shotgun particular, but he went the rifle too. I think, yeah, people are people are into triggers. Yeah, the bold and trigger the only two things that moved that you can actually manipulate. Otherwise you just sit there and fondle the thing, you know, and see how tack you stock is. Yeah. Yeah, another thing with that, having the right tack. I think that, uh, the Mark five has uh you know, like everybody for a while, everybody wants everything so damn light. Yeah, but you don't want it to be heavy. By think people like the light thing has gotten a little. I know, you probably have a lot of customers that really want ultra light ultra light. But there's still like there's still there's the carrying it and shooting it, and there's a sweet spot, there's an intersection, there's where I think it where I think it lands. Well, because I've had some I've had I had a customer rifle a few years ago that I actually the guy made it and I went back to get a heavier barrel because it was I felt it was like too light when it came to shooting it, Like I shoot off my backpack all the time, and when I laid that thing in my backpack, it just didn't have that like funk, Like it didn't land my pack in the way where I felt like it was laying there. It just felt too light. Yeah, I love light, chop sticky, I love light, but I agree, but it's the difference. See, if I hunt, I don't mind that because I pulled the trigger hopefully once, sometimes a little bit more, but hopefully he once. But I carried around for hours upon hours upon hours. I don't know, because I I think I had one to light this last season. You know, it just doesn't feel right. I felt good, Oh, toting him around is great walking, but it was bouncing a little bit, and I was like, I brother used to have a rifle that was thirteen pounds, but not because it was like a souped up rifle. It was a garbage rifle. But he just really likes said when I laid that thing down, man, I feel like it's like I'm gonna kill something. Yeah, I'm not going anywhere. Just like every other consumer product, we have a little bit light and a little bit heavy and a lot in the middle because its preference. It is We're gonna get a some turkeys with a new shotgun. Cool. Where are you guys going everywhere? Okay, we're going Texas first. Our Michigan turkey hunt just got kind of screwed up. We're on turkeys and Texas go on turkeys. Here on turkeys. I don't. Oh, I'm gonna go to Wisconsin taking my kids hunting. Turkeys are not a lot to hunt yet much. They're Remember when we took our kids turkey hunting, So for turkey hunting, you're supposed to be quiet depending on the age of kids. Like we took our like sub five, and like all they do is like sneeze and sniffle and like yell at each other. Yeah. Yeah. The only time I would ever shoot a turkey when they were long came along is once we scared them away. We just run him and gunnham. But you're not supposed to do But with kids. I took my little boy when I can't remember, I think he's three or four. The first time I took him out and we sit in the woods, it's just getting light, and I was like, man, he's kicking ass. Then look he's sleeping since he won't up it all went downhill. That was true. Friend Doug let him take a after that morning, My friend Doug with him take a sling shot out to this old dilapidated house. He's got him his property and let him shoot all the windows out with his slingshot in this rundown house. And so I thought of it as a Turkey trip. But when he would recount the trip to people, he was like, when I was in Wisconsin shooting the windows out with a slingshot, Like what you're doing? I thought that trip, Well, guys, you got any you got any concluders, any final things you want to throw in there? Stuff you wish we asked. No. Man, just excited to hang out more with you guys, and and uh look forward to seeing the stuff on the Turkey hunts. Look forward to having you guys down and just anybody who knows too. We're after June thirteenth, we're gonna have like a visitor center and just lobby for people to come buy sell some swag and people can visit us and see us. We're right off the interstate. They're very northern Wyomings, so when you're on your way to Bozeman from somewhere south, you come right by your place. You can see it from the highway. So um, you know. So that's a lot of people are asking about that. Give me come my visit everybody else that they want tours. There are answers right now, like I need to make guns, so we're not gonna give you tours, but maybe later. Are you guys gonna put like some old pieces up in the visitors area? Oh yeah, Oh yeah, we're gonna have a show room. What a lot of guns they can see historical current. Brenda has been in charge of kind of outfitting that. So we have a lot of Roy's memorabilia from Africa. Are you gonna let people go shoot a cartridge that's not supposed to be in a certain gun just to resize the casing. Yeah, we're gonna have fire forming labs want just mix and match. We do have a couple underground ranges though right under it. It's pretty cool. So I'm kind of jealous of that hat man, well, we can get you hats. I should thought today on the way up and like, I should have probably brought some stuff. We're still like moving so literally we're our offices are separate from our manufacturing. So I actually thought about it. I'm like, I don't even know where to go to find a hat except for my closet. You want this one? There you go. I wish I can't trade anything. There you go. We could find something for work. Hey, man, I recently traded my shirt with another guy. You swapped. Guy asked me if you could swap shirts, traded him, He traded me his flannel. He traded me a quilted flannel for a hoodie. I just did it for no other reason than I thought it was a good idea that sounded fun. Yeah, so you didn't, You guys Scott screwed because I didn't give you anything. Well, no, I'm gonna get a cookbook. You're drinking one of our looks, drinking one of ox. You're attracting a lot of bartering to yourself. Brendan, do you have any concluders anything you wish I'd ask you about concluders. I got a cleaning question for Brandon, if you want to think about what yeah, I thought it. I guess you don't know what to go to? Uh. While a game meal is in the weather Be household, Oh gosh, well one of them. The one recipe you wish everybody knew about it. It doesn't have to be fancy, but it's just like a marinade from her first Africa trip west in Western wild game all the time, and that's really good. That's probably go to. That's probably go to. But I do a mean antelope curry, I do uh um. I mean elk is very popular in our house. We had actually, you know your let us wrap thing that you did with the mountain lion, So I did that with pasn't just because I didn't have any call made mountain lion lettuce wraps. Yeah, it was awesome. But I did the chili sauce and all that because you left that in my kitchen. Yeah, and I'm like, oh my gosh, this is great. I'm gonna doctor this up. So we we gotta cook in the weather Be kitchen, which is I'm quite jealous of. It's sweet sweet layout. Um. You gotta get some blinds on there for filming though. That's a mountain view mount view. He keeps saying that. I'm like, no, we're not putting. There's a tint. There's a window tint you can put up. Okay, you still see the mountains. We can have one of our guys to tell you how to do it. Okay, Yeah, but yeah, we had a great time cooking. So it did kind of like a larb let us wrap deal and then larb Yeah, what's that mean? That's that Basically it's like a hand grind like dice meat until I let us wrap the meat. The US heard that word. Yeah, I believe it's tie. Yeah, it was like a ty let man. We used to make a lot. That's one of the things that my kids would love and I haven't made it forever. Oh yeah, where you put the could you put some coconut in there? I did peanuts, like toasted some peanuts. I'm gonna make some. I'm gonna make some lettuce wraps because the kids eat that big time. Because like fidget with stuff. Is that a word or an acronym? It's a word. Look it up, you honest check them. You never got back to the other but you're supposed to be checking earlier. You're supposed to checking what grain means. I got it pulled up. As you all know, it's difficult to interrupt sometimes. The mount of Lion, you didn't need a mountain sandwich. I didn't get the sandwich. I had to go to work. I was trying to make pork chop John sandwiches out of Mountain lions and it turned out way more like a Chick fil A sandwich and horrible. Though. Oh man, apparently there's a lot of fans of Chick fil A out there. People were very excited about that when I posted it up the other day. Well, Janice does his research. I'm gonna tell you. Remember we're talking about length of poll. Yeah, I'll tell you a quick length of poll story I had. I suffered from lyme disease some years ago, and I had a lot of problems with my nervous system while this is going on. And then one problem that really surprised me. And this is as I was just beginning to figure out that I had lined but I had written, I needed to measure my length of poll. So I had written l O P on my hand and I'm sitting at my desk, um, I'm sitting at my desk, and all of a sudden, I look and I don't know what that means or why there, And I had a amnesia about that lasted about two hours, where I lost track of about twenty four hours of time, so I didn't know. When I looked at my I was working, I was writing, and I had and I was writing a writing a document and I look at the document and nothing on the document makes sense, and I can't figure out where it came from to where. I think someone wrote it on my computer. They knew what I was supposed to write about. Because I knew that I was supposed to write about it, I could remember that, I couldn't remember writing it. So I started taking passages of what I wrote, taking blocks of it, and putting it in the Google trying to find where it came from, because then I thought I must have cut and pasted someone else's article, and I couldn't find it. And I started taking shorter and shorter chunks and putting him into Google, and I couldn't find those combinations of words. And I had a book on my desk with a sticky note with the guy's address on it, and I knew who it was, but he had texted me or whatever that morning to send them a book. So I wrote the address down. I couldn't figure out why I had a book laying there with that address, and then it just started expanding outward and outward, and I couldn't remember anything. But Yeah, the first glimpse is like, what the hell does L O. P? Meant? Later that common no, and they it's like I went down. Yeah, things like that can happen. There's a lot of sort of mysterious parts of it that happen, and when they diagnosed it, they diagnosed it as global transient amnesia. But it's never happened to me. I've been alive forty five years. I had lyme disease for five months, and it just strikes me as unusual that at the same time that my elbows were numb, my knees were numb, I couldn't go downstairs without holding the handrail, all these other problems, like like, how would it be that I had a two hour amnesia about within the worst of that five months that was not related. It just strikes me like, how could it not be related? So what happened like the two hours? Like literally was it like that? Next minute everything came back to you, or did it gradually come back? It left instantly, instantly, it was like just snap, and then it trickled back in. UM I left. I was working at our the production company that makes meat eater zero point zero UM. I was working in their offices for the day, and I got so nervous. It was so disoriented. I didn't tell anyone what was happening, and I left there. And then other parts like I couldn't figure out how to get home, so that wasn't like a yesterday thing. But I very much knew who I was and write what I did my wife, but other things slipt like I couldn't I had, I couldn't think. I couldn't quite think of how to get home. But I knew enough to call my no no. But for a minute I wondered, if I want you're Jason or whatever dude it was. And then once I got to the emergency room, stuff was coming back, and maybe an hour or two later, it was all back and everything made sense. I'm like, oh, I was gonna send Mark Boardman this book. I need to measure my length of pull. I remember writing the thing it was if there was a drug you could take that would do that to people. People would take it just to be tripped out of course, and to call, like to call your wife. I'm like, I don't understand what, but something is happening. She's like, where tell me something? You don't move, don't move, just like, don't try to do anything. I don't know. I'm just gonna stand here. But something wrong is happening. I'll do it was scary. Did you find it? Okay? First question is cal right or wrong? He's right, I mean, and this is can be a complicated recipe, but yeah, it's it's Most of these recipes were tie and it's basically like a TI version of like a chicken salad. And I'm this doesn't have it wrapped and lettuce, but I don't see why you couldn't. But usually the crunches as either like a toasted sticky rice or some nuts um and then all sorts of fragrant herbs, slant man, fish sauce, coconut lime, juice, chili flakes, screens, gallions, cilantro steve. If you're looking for a recipe, Daniel Pruitt has one on the Meat Eatter dot Com for TI venison lettuce wraps or do she use the word larbe I feel like that's familiar. I think she did. Didn't know what I was looking at. Uh, it doesn't was in the new Heart household. What's hot right now? For cooking? Um, I just got a suvie, so a lot of Suvi stuff. Experiment with that whole deal. Yeah, And I do all the cooking so I can like throw it in the suv pod before I come, before I come to work, ready when I get home. So big fan of that. You got the same setup where my wife doesn't like to cook if I like to cook, so we were it works out good for us. Yeah, I enjoy it. Um Okay. Then the other thing, Yeah, tell me what a grain is real quick. The ancient grain, varying from one culture to the next, was defined as the weight of a designated number of dry wheat or other edible grain klonels taken from the middle of the ear, and it ended up being the original basis for the medieval English inch, which is defined for instructional purposes, is a length of three medium sized barley corns place end to end, which ends up being about two point five four centimeters, which I believe two point two is one inch, right, So they were damn close way way back in the day. There you go. It's it's uh sixty five thousands of a graham or one seven thousandth of a pound. One of our camera guys. It was working on a side project and it was about people trying to define what a kilo is because just the importance of having it be standard because things that you like, Let's say you have the object and you're like, that's this is a kilo, Like this object will define what a quilo means. That thing sheds molecules. So it was getting lighter. So it's problem like what like how do we decide like what is a quilo? Or how do we decide like what exactly is a second? Do you ever look up numbers in the dictionary? No, I don't have that much time. The definition will, the definition will always tell you what precedes it and what comes after really too, well, it's after one and before three. That's crazy. It's good. The definition of for water. It's one of the beauties of the definition for waters that acts as an almost universal solvent. Good stuff. Man, you guys are glad you made the trip. Now when you fly on home. You'll be thinking about that, right you shouldn't. You should think about where you're going. And okay, we're gonna wrap it up. Thank you very very much for coming up. Yeah, thank you. It's not as much as if you had driven because you flew into plane, but it's still you risked life and limb to be here. To be here, okay, so worth it. Thanks guys, Thank you very much