MeatEater, Inc. is an outdoor lifestyle company founded by renowned writer and TV personality Steven Rinella. Host of the Netflix show MeatEater and The MeatEater Podcast, Rinella has gained wide popularity with hunters and non-hunters alike through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater, Inc. brings together leading influencers in the outdoor space to create premium content experiences and unique apparel and equipment. MeatEater, Inc. is based in Bozeman, MT.

Warning: You Are About to Look at a Picture of Food

Sensitive Content black screen; text: This photo contains sensitive content which some people may find offensive or disturbing. See Photo

At MeatEater, we try to connect with, educate, and entertain our audience by sharing a regular dose of hunting and fishing related images on our social media pages. Obviously, some of these images document things like butchering a deer or cleaning a fish. At all times, we’re trying to share the realities associated with procuring wild protein. So when Steve posted an image of a filleted king salmon on Instagram, and that image got censored as “sensitive content”, we were a bit confused. How is sensitive content defined, and how are decisions made to flag certain posts as disturbing or offensive?

Screen Shot 2018-08-08 at 3.11.51 PMHere’s Instagram’s official policy:

To help people avoid posts they’d rather not see, we may limit the visibility of certain posts that have been flagged by the Instagram community for containing sensitive content. Photos and videos containing sensitive or graphic content may appear with a warning to let people know about the content before they view it.

Basically, it reads as though anyone who might find an image offensive can appeal to administrators at Instagram to get an image censored. We’re all for flagging content that is overtly graphic, insensitive, demeaning, or downright offensive. But censoring a picture of a salmon fillet? We’re calling bullshit on this one.In our mind, that’s no more graphic, offensive, or disturbing than posting photo of a slice of pizza.Thousands of pictures of food are posted on Instagram on a daily basis. How is this any different?

Shop

Meatcrafter Essential fillet knife with long curved steel blade and olive green handle
Save this product
Shop Now
THE MEATEATER OUTDOOR COOKBOOK — STEVEN RINELLA WITH KRISTA RUANE; steak in cast-iron skillet over grill
Save this product
Penguin Random House
$38.00
Shop Now
Cookbook cover with roasted game in pan; text "MEATEATER'S wild+whole" by Danielle Prewett
Save this product
Penguin Random House
$35.00
Shop Now
STEVEN RINELLA — THE MEATEATER FISH AND GAME COOKBOOK; plate of cooked game with antler
Save this product
Shop Now
MeatEater seasonings six-pack: Mojave Mix, Roost Rub, Backcountry Bark, Bayou Boil, Backstrap Brew, Campfire Crust
Save this product
Shop Now
Mojave Mix seasoning jar, MeatEater label reads "MOJAVE MIX" and "SOUTHERN ZEST WITH A TANGY PUNCH"
Save this product
MeatEater Store
$7.99
Shop Now
Work Sharp electric knife sharpener with label "WORK SHARP SHARPENERS" and buttons "SHAPE SHARPEN REFINE"
Save this product
Shop Now
Meater+ Bluetooth stainless meat probe in bamboo charging block, visible text "MEATER+"
Save this product
Shop Now

Sign In or Create a Free Account

Access the newest seasons of MeatEater, save content, and join in discussions with the Crew and others in the MeatEater community.

Related

Conversation

Save this article