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Minneapolis, MN- Steven Rinella talks with Mitch Petrie of the Outdoor Sportsman Group, and Ryan Callaghan of First Lite, along with Janis Putelis of the MeatEater crew.

The good, the bad, and the ugly of outdoor television; the outdoor media talent pool; the disproportionate draw of whitetail and turkey content, and the aspirational nature of big game hunting programming; is hunting TV good or bad for the sport?; sandwich boards and where the bite is; working through the fears of evolving media; the responsibility of sportsmen; and more.